Agritech startups Hello Tractors, ColdHub bag US$1.5m Heifer International AYuTe Africa Challenge prize

AFRICA – Global development organization, Heifer International, has crowned Nigeria’s ColdHub and Kenya based Hello Tractor as the winners of the inaugural US$1.5 million Heifer International AYuTe Africa Challenge.

Hello Tractor provides technology that allows farmers to connect with local tractor owners on its marketplace and book a machine for as long as they need it.

Their inexpensive tracking device and software allow farmers and tractor owners to book connected tractors from their phones.

Currently serving over 500,000 small farmers across Africa with over 3,000 tractor and combine owners, Hello Tractor’s technology is successfully unlocking investment to create and drive the tractor market for smallholder farmers.

Meanwhile, ColdHubs owns and operates dozens of compact, walk-in, solar-powered coolers at rural produce markets in central Nigeria.

The transportable, stand-alone units give local farmers a way of keeping their beans, peppers, tomatoes and more fresh for days or weeks, reducing waste, increase the income of farmers, retailers and wholesalers; and make safe, nutritious and hygienic food available for local consumption.

While many agritech competitions focus on early-stage companies and ideas, the AYuTe Africa Challenge seeks innovations that are market-tested, farmer-ready and poised to provide an impact that will cascade across the food systems of multiple countries. Both Hello Tractor and ColdHubs meet those criteria.

“Across Africa today, young, creative professionals are deploying tech innovations that are reimagining farming and food production.

“We want to do our part to help companies like Hello Tractor and ColdHubs as they provide Africa’s smallholder farmers with much-needed products and services to develop sustainable, profitable business,” said Adesuwa Ifedi, senior vice president of Africa Programs at Heifer International

As winners of the AYuTe Africa Challenge, the companies will receive the sizeable monetary investment, along with ongoing support from a team of expert advisers—accomplished business veterans—to help them translate their funding into an aggressive expansion strategy.

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This is part of Heifer International’s efforts to support young entrepreneurs developing affordable tech innovations to scale their businesses.

Doing so ensures greater access to services that enable African farmers to overcome long-standing challenges while encouraging a new generation to pursue opportunities in agriculture.

“Our ambition is for Hello Tractor to be available across Africa and we’re excited that winning the AYuTe Africa Challenge will help make that happen.

“The entire continent of Africa sees about 15,000 new tractors every year while India alone sees about one million. Our farmers clearly need a lot more tractors and Hello Tractor offers a proven pathway for increasing access to this important technology,” said Jehiel Oliver, Hello Tractor founder and CEO.

Nnaemeka Ikegwuonu, CEO of ColdHubs reiterated saying, “With support from Heifer and the AYuTe Africa Challenge, I think in five years we can grow from 50 to about 5,000 ColdHubs across West Africa and create new income opportunities for smallholder producers.

“Too many African farmers do not get the income they deserve because they have no way of keeping their produce fresh, forcing them to sell it soon after harvest. ColdHubs offers an affordable, pay-as-you go refrigeration option available right in the middle of local markets.”

Heifer International conceived the idea for the AYuTe Africa Challenge (AYuTe stands for Agriculture, Youth and Technology) based on four decades of work as a trusted partner of African farmers—and seeing first-hand the stark difference between local farms that have access to new technologies and those that do not.

“Ikegwuonu and Oliver are examples of young agritech innovators who can help change the negative narrative surrounding farming in Africa—showing how an occupation many young Africans associate with hardship can be profitable, productive, stimulating and rewarding,” said Ifedi.

A recent report by Heifer International also pointed to the need for more investments to encourage African youth turning away from agriculture to reconsider opportunities in the sector—especially given the need to generate jobs and repair food systems battered by the pandemic.

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