Agthia Group expands stake in Abu Auf to 80% amid growth strategy 

EGYPT – Agthia Group PJSC, a leading food and beverage company in the region, has increased its stake in Abu Auf, a top Egyptian healthy snacks and coffee brand, to 80 percent following the consolidation of an additional 10 percent stake. 

This strategic move reinforces Agthia’s commitment to expanding its presence in high-growth categories while strengthening its successful partnership with Abu Auf.  

The Auf family will continue to lead the business, ensuring sustained innovation, agility, and operational excellence. 

Agthia initially acquired a 60 percent stake in Abu Auf in 2022 and increased its shareholding by an additional 10 percent in February 2024.  

Over the past two years, Abu Auf has achieved remarkable growth, opening more than 100 new stores and increasing its EBITDA by over 70 percent in AED terms. 

Ahmed Auf, Chief Executive Officer of Abu Auf Group, highlighted the brand’s strong performance and growth trajectory. 

“Abu Auf is a proud Egyptian homegrown food and beverage brand that is not only about a diverse portfolio of premium coffee and quality food products but also about agility and growth opportunities wherever they may be present. With Agthia’s scale and expertise, Abu Auf has accelerated on the growth journey and remains firmly committed to continued innovation and expansion,” said Auf. 

The Auf Group operates across Egypt, manufacturing, retailing, and distributing premium coffee, nuts, healthy snacks, and other confectionery products under the Abu Auf master brand. 

Alan Smith, Chief Executive Officer of Agthia Group, emphasized the importance of this additional investment in Abu Auf. 

“Abu Auf embodies entrepreneurial spirit, operational excellence, and a relentless drive for growth. This additional investment reflects our belief in the company’s potential and our commitment to bringing their innovative products to more consumers across Egypt and beyond,” Smith said. 

Agthia has reported a net profit of AED 322 million (US$88 million) in 2024, reflecting a 7 percent increase from AED 300 million in 2022. Its Egyptian businesses achieved an 8 percent year-on-year revenue growth in AED terms despite challenges from currency devaluation.  

Notably, exports from Egypt surged by 52 percent year-on-year, reaching AED 105 million, positioning the country as a key export hub for the company. 

Recently, Agthia partnered with India’s Reliance Consumer Products Ltd (RCPL) to introduce Campa Cola, a popular soft drink brand, into the United Arab Emirates.  

The UAE launch will initially include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero, further diversifying Agthia’s beverage portfolio. 

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