Alpha Foods raises US$7m in funding to expand plant-based meals offering

USA – Alpha Foods, the US based maker of plant-based and convenient foods in vegetarian diets has secured US$7 million in seed funding to enhance its capabilities in plant-based offerings.

Co-led by New Crop Capital and AccelFoods, the new round of funding aims to expand its brand reach to consumers who are quickly switching to healthy lifestyles.

Alpha Foods was founded in 2015, provides non-GMO plant-based proteins, with a goal to offer customers with clean and sustainable plant-based alternatives to meat products.

Its portfolio includes burritos, pot pies, chik’n nuggets, and tamales for meat eaters, vegetarians and vegans who want a healthy way of dieting.

“As we continue to expand and reach more consumers, our mission remains the same to help vegans and non-vegans alike make small changes for their health and the environment by providing unrivalled plant-based taste,” said Loren Wallis, Co-Founder and CEO of Alpha Foods.

“We feel so fortunate to have found outstanding partners in New Crop and AccelFoods to help propel our brand in this next chapter.”

The company said with the funding, it will be able to bolster innovation, distribution and become a household name.

Alpha Foods brand features 20 products that are currently available in over 6,000 stores including Walmart, Kroger, Publix, Sprouts, Wegmans.

“Our benchmark at Alpha Foods is to always create products that are appealing to meat eaters, vegetarians and vegans alike. Plant-based options don’t need to be extreme or polarizing anymore,” said Cole Orobetz, Co-Founder and CFO/COO of Alpha Foods.

“More consumers are looking to reduce their meat intake without sacrificing foods they know and love. Our foods have mass-market appeal because they are familiar, easy to prepare and can be enjoyed on-the-go.”

Speaking on the investment, Jordan Gaspar, Managing Partner of AccelFoods said: “We partner with founders that are truly disrupting the norm without sacrificing quality or taste.

“Alpha Foods’ commitment to creating delicious and convenient meals affords both meat and non-meat eaters the opportunity to make small, yet sustainable, changes that positively impact the larger food ecosystem.”

The funding by AccelFoods follows its investment in Rethink Brands, Roar Organic and coconut water maker Harmless Harvest last year.