US  –  American multinational technology company and e-commerce giant, Amazon has introduced its own private label line known  as Aplenty featuring a number of products including crackers, condiments, grahams, cookies and pita chips.

The e-commerce giant says that it’s new line have been formulated with clean label in mind and does not contain artificial flavors, synthetic colors or high-fructose corn syrup.

The cracker varieties are available in white cheddar, cheese pizza, sweet cream butter and sriracha flavors. A second variety of flatbread crackers are available in everything, olive and sea salt and cracked pepper flavors.

Aplenty condiments include three varieties of mustard, including Dijon, honey Dijon and whole grain Dijon. The grahams, on the other hand, are available in milk chocolate and dark chocolate, and the cookies are available in salted caramel chip and chocolate chip flavors.

Amazon’s pita chips are available in three varieties including Parmesan garlic and herbs, sea salt and seven grains and seeds.

The e-commerce giant says that it will add more products including confections, frozen foods, baking mixes and pantry staples to the line in the coming year.

Amazon’s launch of a private label line is timely as the global private label food and beverages market is poised to grow by US$215.81 billion during 2020-2024, progressing at a CAGR of 6% during the forecast period, according to Research and Markets.

The research company notes that private label will continue attracting more shoppers during this period due to their improving quality and increased availability as retailers ramp up their investment in development of their own private lines.

Third Amazon Fresh opens in the UK

Meanwhile, Amazon Fresh has opened its third UK store just six weeks after the first, with White City the latest part of London now covered by the retailer.

The White City store is smaller in size than the other two sites in Ealing and Wembley Park, but it features the same sensor and camera technology that allows shoppers to ‘just walk out’.

Customers can simply place their groceries in their bag and be automatically billed as they leave, without the need to queue for a checkout.

Amazon said it plans to open more hi-tech grocery stores in busy shopping areas of London as well as other city centre locations. More launches are expected in the coming weeks.

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