AUSTRALIA – Luxembourg-based spirits producer and distributor, Amber Beverage Group (ABG) has announced its acquisition of Think Spirits, Australia’s leading family spirits distribution business.

Having first acquired a majority stake of 90% in Think Spirits in 2018, ABG has taken over full ownership of the company as part of its strategy to become a multinational beverage company.

Think Spirits Founder, Patrick Borg, and his team will remain in the business and no operational changes are expected.

Patrick Borg, Founder and Managing Director of Think Spirits said, “We are delighted to be entrusting our family business to the very capable team at ABG.”

“Having established the business in 2004, we have built it up to become one of the leading players in the Australian drinks trade and being 100% owned by ABG will give us the opportunity to expand even further,” he added.

Seymour Ferreira, CEO at Amber Beverage Group said, “The team at Think Spirits has done an excellent job steering the business through recent challenging times in the region.”

“With China and parts of Asia opening up, we see great potential for our business and Australia is a country which is leading the way out of the crisis and Think Spirits is well positioned to help us expand into these exciting markets.”

Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics.

Shortly after acquiring a controlling interest in Austrian distribution and wholesaler company Mountain Spirits, the Amber Beverage Group acquired a majority stake in the UK’s specialist premium spirits distribution company Indie Brands, for an undisclosed sum in February.

According to the terms of the deal, Indies Brands will continue to run independently, and all the current management will remain in place.

As a result of the acquisition, Amber Beverage Group appointed Simon Thomas to the newly created role of Managing Director, Amber Beverage Group UK.

Prior to the appointment, Simon was consulting for a number of alcoholic beverage companies in the UK and has had more than 25 years of international commercial experience in senior executive roles.

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