USA – Global packaging company, Amcor has developed ‘glass-look-a-like’ clear polyethylene terephthalate (PET) bottles to address the growing demand for transparent dairy packaging in Latin America.
The first company to adopt the new packaging was leading Brazilian dairy company Letti for its Lettico A2 fermented milk products.
The one-litter PET bottles use a screw cap and replace the traditional white, opaque high-density polyethylene (HDPE) bottles which use foil seal barrier.
The one-liter PET bottle features an optimized base for improved bottle structure.
They also have thicker wall sections to help avoid deformation, maximize drop resistance, and permit the use of heat-shrink labels without the need for horizontal ribs in the bottle design.
To protect the contents, the container includes a 38-mm finish and an ultraviolet (UV) blocker.
“We have worked with Letti to develop a transparent package with high impact to showcase the quality of the milk,” said Daniel Figueiredo, commercial director for Amcor’s Latin America dairy segment.
“The PET bottle responds to consumers’ desire for freshness.”
According to a research by Amcor, consumers in Latin America prefer a simple, new bottle cap system, revealing the increasing need for transparent dairy packaging that connotes freshness and premium quality.
Amcor said it has eliminated the foil seal barrier (typically found on HDPE bottles) and added a screw cap to communicate inviolability.
“The consumer appeal of transparent packaging for dairy products has unlocked many new opportunities for us,” said Eduardo Eisler, associated partner for Letti.
“We are receiving positive feedback about our new clear PET packaging on our communication channels, and we are very happy with these results.”
Amcor recently developed attractive PET packaging jar for Danone’s new all-natural spoonable yogurt, La Serenísima sold in Argentina.
The transparent packaging is made of polyethylene terephthalate (PET), has a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in clear polypropylene (PP).