USA – Pizza maker American Flatbread has announced the launch of a new line of flash-frozen pizzas, Meatless Evolution, featuring vegan and vegetarian options. The new range is made with pea protein and provides consumers with a ‘healthy serving’ of both protein and fibre.
The line has been one of the most highly requested items by American Flatbread consumers. Their latest lineup will not only appeal to consumers looking to limit their meat intake, but also to those desperate to switch up pizza night while still enjoying classic toppings and delicious, fresh ingredients.
“We are so excited to be the first brand on the market to offer plant-based pizza products with both traditional and non-dairy cheese options,” said Brad Sterl, president and founder of American Flatbread.
“We understand our consumers want choices, which is why we spent over a year developing the perfect taste and texture profile for pizza-lovers who want a meatless alternative of their favorite toppings.”Brad Sterl – president and founder, American Flatbread
“We understand our consumers want choices, which is why we spent over a year developing the perfect taste and texture profile for pizza-lovers who want a meatless alternative of their favorite toppings .Our team takes extreme pride in innovating our product lineup to meet the evolving needs of our consumers.”
Each 10-inch pizza in the Meatless Evolution line contains three servings per container and will retail for US$8.99. They can be purchased starting mid-September at select Harris Teeter locations as well as on the brand’s website. The pizzas will also be available to purchase via the brand’s Amazon storefront page starting in October.
Over the past 24 weeks, the New Hampshire-based brand has grown 42.5% year-over-year, outpacing many of its competitors. In the frozen pizza category, they’ve grown nearly 30%.
“Even though the category is growing, we’re growing two-times the category rate,” said Sterl. “There’s a reason our brand is experiencing exponential growth while other brands are just growing. Unveiling the new plant-based line continues to set American Flatbread apart from our competitors and we couldn’t be more excited.”
Customer feedback has shown that the unusual circumstances surrounding COVID have contributed to higher sales for American Flatbread.
With consumers trying out lesser-known products, those who came across American Flatbread continue to make repeat purchases as the freshness of this brand is unrivaled. This explosive growth is also due in part to the company’s unique approach to buyer partnerships during this time.
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