UAE – Americana Holding for Food Ltd, through its subsidiary, The Agricultural Growth and Processing Company, is set to invest US$100 million (SAR 375 million) to expand its operations with a new Greenfield Frozen French Fries manufacturing plant in Riyadh, Saudi Arabia.
This new facility will be located in Sudair Industrial and Business City, furthering the long-standing partnership with Farm Frites, a global leader in potato cultivation and Frozen French Fries production, established in Egypt.
This investment will allow the Agricultural Growth and Processing Company to broaden its presence in Saudi Arabia, where Americana has been active for over two decades, operating two factories in Jeddah.
Mohamed Ali Rashid Alabbar, Chairman of the Kuwait Food Company (Americana) KSCC, expressed excitement about the new plant, stating, “We are thrilled to begin construction on our new Frozen French Fries plant in Saudi Arabia. Our partnership with Farm Frites spans over three decades, starting in Egypt in 1988.”
“We are pleased to renew our long-standing relationship with a trusted partner in Saudi Arabia and proud to contribute to KSA’s Vision 2030 by boosting local production.”
The new 100,000 square meter facility will feature state-of-the-art equipment and advanced technology to produce Frozen French Fries and other specialty potato products, the company said.
The plant is scheduled to open in Q1 2026, with an initial annual production capacity of 70,000 MT, and plans for future expansion.
This will be the second joint venture between Americana and Farm Frites. With the new facility in Sudair Industrial and Business City, they aim to become the largest producers of Frozen French Fries in the MENA region.
Piet de Bruijne, Owner and Chairman of Farm Frites, commented, “We are excited to collaborate with Americana once again, building on a 30-year partnership of mutual growth and success.”
“Among the 100 countries where Farm Frites operates, KSA is the 5th largest market globally, reinforcing our commitment to the MENA region and KSA’s economic diversification.”
This investment aligns with Saudi Vision 2030’s goals to diversify the Kingdom’s economy and enhance food security by increasing local production and creating job opportunities for KSA nationals, local potato growers, and farmers.
Established in 1964, Americana Foods is one of the largest FMCG companies in the MENA region, offering a diverse range of products, including frozen processed foods (poultry, beef, and seafood), frozen fruits and vegetables, canned and packaged foods, and sweet and savory snacks.
The company operates 19 production facilities across the MENA region, has a direct route-to-market and distribution network in four key markets, and is present in over 50 countries worldwide.
Meanwhile, Farm Frites, founded in 1971 is an independent family business, processing over 1.2 million tons of potato products annually and serve more than eighty types of fries, potato specialties, and appetizers to foodservice providers all over the globe.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
