Amy Taylor to succeed Paddy Spence as CEO of US beverage maker Zevia

US – Zevia, a Los Angeles-based non-alcoholic beverage company, has named Amy Taylor, President of the company, to succeed Paddy Spence as Chief Executive Officer (CEO), effective August 1, 2022.

The producer of soft drinks, organic tea, energy drinks, and mixers sweetened with stevia, also added that Spence will remain as Chair of the Company’s Board of Directors.

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Philip O’Brien, Lead Independent Director of the Board said the upcoming transition is the culmination of a succession planning process that the Board and Paddy jointly developed.

He added that Amy is a gifted and experienced executive and the company is confident that her leadership skills, proven track record in scaling profitable brands, and deep beverage industry expertise, make Amy the right leader to take Zevia to new heights in its next phase of growth.

Amy Taylor has served as Zevia’s President since June 2021 and as a member of Zevia’s Board since March 2021.

During her tenure, Taylor has meaningfully shaped Zevia’s long-term strategy, transformed the Company’s leadership team, expanded package and product innovation and distribution, and poised both the brand and the organization for growth, according to Zevia.

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Prior to Zevia, she served in various roles at Red Bull North America, including as President and Chief Marketing Officer from 2018 to 2020, Executive Vice President and General Manager for the East Business Unit from 2012 to 2018, and Vice President of Marketing from 2007 to 2012.

At Red Bull, she led the brand’s overall strategic marketing and positioning in the United States, and drove sales and marketing collaborations across twelve regions to deliver record-level growth and market share gains.

“I am excited and honored to serve as the next leader of Zevia during such a transformative time for our Company with exciting opportunities ahead, including further channel and geographic expansion, a brand refresh, and continued strengthening of organizational capabilities,” said Taylor.

“….. we now have in place to further strengthen the brand and deliver critical consumer and global health needs, to realize our mission by scaling the business and driving profitable growth and value creation.”

Spence has been the CEO and a member of the Zevia Board since he acquired the Company in 2010. Under his leadership, Zevia has grown rapidly, achieving a 31% net sales compound annual growth rate from 2010 through 2021.

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During his time as the CEO, Zevia expanded its product portfolio from seven Soda flavors to a broad portfolio of over 35 flavors across Soda, Energy drinks, Organic Tea, Mixers, and Kids drinks, all with zero sugar and simple, plant-based ingredients.

Spence also helped expand distribution from Natural channel retailers into conventional Food, Drug, and Mass Merchandiser outlets in more than 31,000 retail outlets across the U.S. and Canada, as well as into e-commerce, according to the company.

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