Angola fresh, frozen food retailer Newaco opens new Fresmart store as part of expansion plan

ANGOLA – Newaco group, Angola’s largest distributor of fresh and frozen food, has invested about K180 million (US$420,000) in the opening of a new Fresmart supermarket outlet in Lubango, the country’s second most populous city.

Opening of the new stores has brought Fresmart’s branch count to 28 bringing the group’s total investment under the banner to K900 million (US$2.1m).

Sitting on a 500 square meter space, the new outlet has created over 40 direct job and will offer business opportunity to the local meat, fish, fruits and vegetable producers in the area as 60% of its products are locally sourced.

“We will continue to expand in order to have the stores necessary to provide our customers with quality customer service and guarantee a permanent assortment in our store. The decision will be based on the response we get from customers who visit us,” said Fresmart’s Director of Operations, Hélder Inácio.

Newaco founded in 2005, is one of the largest wholesale frozen food importers and grocery distributors in the country.

Food Lover to open new store in Cape Town

Meanwhile in South Africa, fresh produce retailer Food Lover, is gearing up to launch a new R100 million flagship store in Bothasig, Cape Town, as part of a R400 million expansion drive.

Construction on the 3,000 square metre store started in January 2022, with an official launch planned at the end of October.

The prime location will boast a state-of-the-art Food Lover’s Market, serving all the surrounding communities – including Bothasig, Monte Vista, Plattekloof, Panorama, Burgundy Estate, Richwood, and Edgemead.

The construction of this flagship store is part of the retailers’ plans to open 21 new stores across Southern Africa.

According to reports by Business Tech, the Bothasig development will deliver an “upmarket farm and family” feel and will offer an experiential shopping experience.

To create a “theatre of food”, the store will feature animatronics, such as a fruit and veg animated characters, a boat and seagulls at the Harbourside fresh seafood counter, and even sound effects to create pockets of interest around the store.

Its other design features include wider aisles, departments designed as dedicated destinations, solar and energy-efficient lighting will be used throughout the store and an expanded grocery section – making the store a one-stop-shop consumer delight.

The store will also have dedicated parking for approximately 200 cars, a landscaped garden and a recreational seating area.

Departments within this new store will include fruit & veg, the biggest gourmet butchery with artisanal blockmen, a bakery, a fresh seafood department, cheese and deli counters, an upmarket wine department, hot foods and dried fruit, nut, sushi and biltong bar. Coffee Co will also be available at the store.

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