Ardent mills introduce novel flour blends for Canadian market

CANADA- North America’s leading flour supplier Ardent Mills has introduced new gluten-free and keto-friendly flour blends for the Canadian market.

The new products include gluten-free 1:1 all-purpose flour, gluten-free pizza flour blend, keto-friendly flour blend and keto-friendly pizza mix

The new keto-friendly blends may be used as a replacement for conventional flour without compromising taste, texture or functionality, while the gluten-free flour blends offer ease of use for a variety of formats, Ardent said.

“Interest in a low-carbohydrate lifestyle continues to grow as consumers seek solutions that match their personal health values and preferences,” said Ken Ruud, director of innovation, Ardent Mills.

Low-carb diets have been around for decades, but only in the last few years made it to the mainstream.

Yet, in that time they have revolutionized dieting and challenged and changed the entire food industry.

“In fact, keto is the fastest growing ‘healthy claim’ appearing on menus, and 44% of consumers eat gluten-free at least some of the time, according to Ardent Mills proprietary research

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Created in the 1920s, the standard ketogenic diet (SKD), typically contains 75% fat, 20% protein and only 5% carbs.

 The ketogenic diet market is set to grow by US$1.68 billion, progressing at a CAGR of over 6.14% between 2020 and 2025 is predicted to reach a global value of US$15.26 billion  by 2027, according to Statista.

The expansion of Ardent Mill’s portfolio comes as a natural next step in their long-term strategic growth plan to further invest in alternative grain capabilities and diversify its portfolio of solutions, building upon its traditional flour business.

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“Today, consumers expect food choices that align with their individual diet preferences, and these latest alternative offerings are a major step forward in making that a reality,” says Buck Vanniejenhuis, Canada general manager, Ardent Mills.

“We’re thrilled that we can now offer bread and bakery manufacturers, retail and wholesale bakeries, and foodservice and pizza chain operators a one-stop shop for all their flour and alternative grain needs.” 

The new flour blends will be available for purchase through Ardent Mills Canada and bakery and foodservice distributors throughout Canada.

Ardent Mills recently acquired the business assets of Firebird Artisan Mills, based in Harvey, ND, which provides dedicated certified gluten-free milling capabilities.

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