DENMARK – Arla Foods Ingredients is launching Lacprodan SoftBar, a new concept to help manufacturers create protein bars that offer healthier indulgence without compromising on functionality.

According to the Danish company, the new concept was informed by the need to meet for tasty snacks that can quell carb cravings.

As  the bar category becomes more competitive, Arla notes that roducts that don’t deliver an enjoyable consumer experience won’t be purchased a second time – especially when there are so many alternatives available.

To help protein bar manufacturers stay ahead, Lacprodan SoftBar – a dairy and whey protein ingredient – allows bars to reach up to 37 percent protein content while at the same time delivering a soft texture – with creamy peanut butter.

The concept can be used by manufacturers as is or as a basis for recipes with different flavor combinations or nut butter varieties, noted Arla.

“We’re always looking to expand our technological capabilities and we were particularly excited to commission our new bar line,” says Joe Katterfield, sales development manager, health and performance nutrition, at Arla Foods Ingredients.

Arla’s new protein bar concept is launching at a time when health and nutrition are being considered by many consumers as the single most important considerations for purchasers of snack bars, According to a “Global Snack Bars” Category Insider report from Innova Market Insights.

The report further noted that 41 percent of consumers bought snack bars because they are healthy and 40 percent said it was to keep themselves going or to give them energy. Taste and convenience ranked only third and fourth.

World’s first baby ice cream

Meanwhile in the UK,  baby milk brand Kendamil has created “the world’s first” ice cream made with formula milk.

Kendamil says the limited-edition product is designed for adults and aims to challenge the perception that baby milks taste “fishy,” “bitter” and “medicinal,” restoring parents’ faith in the taste of baby milk. 

“We are proud to launch the first-ever ice cream made with formula milk,” said CEO and founder of Kendamil, Ross McMahon.

“We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle.”

McMahon revealed that the motivation behind the new product was the surprising statistic that a third of parents have never tried their baby’s milk.

 “We thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer.”

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