DENMARK – Arla Foods Ingredients has introduced a plug and play protein bar concept which it said allows manufacturers create bars with high protein content in every layer, while matching the flavor and texture of their indulgent confectionery counterparts.
The growing consumer preferences toward ready-to-eat (RTE), meal replacing, and packed food items are fueling a growing demand for protein bars.
Fortune Business Insights projects the global protein bar market to grow from US$4.68 billion in 2022 to US$7.07 billion by 2029, at a CAGR of 6.1% in forecast period 2022-2029.
“In the crowded bar market, manufacturers need to capture the attention of consumers seeking high-protein options that are just as appealing as their confectionery counterparts,” said Laima Liepinyte, sales development manager for health and performance nutrition at Arla Foods Ingredients.
However, most have a more uniform mass than indulgent confectionery options, which can offer a wider variety of layered textures. This is a challenge in the increasingly saturated bar market, where texture is a major driver of consumer purchasing decisions.
To overcome this, Arla Foods Ingredients has launched a protein bar concept- based on high-quality whey and milk protein ingredients from the company’s Lacprodan range- that ensures the milk chocolate mass retains its flavor and softness throughout shelf life and packs in 30% more protein, without affecting its taste or texture or increasing its size.
“With Lacprodan ingredients, they can create multi-layer protein bars with a palette of textures and a soft, light and creamy mouthfeel. As well as delivering pathways to success for wellness-focused manufacturers, this new concept opens new doors for high-protein confectionery products,” said Liepinyte.
The new concept will be launched on 15 September in a webinar hosted by the Danish company in partnership with Nutrition Integrated.
Arla Foods Ingredients – a 100%-owned subsidiary of Arla Foods – is a global leader in value-added ingredients derived from whey to enable the development of natural, functional and nutritious foods.
The company’s functional and nutritional whey proteins, milk minerals, lactose and whey permeate have been proven to promote nutrition, improve texture, prolong freshness and increase yield.
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