Arla Foods launches a new innovation in fruit yogurts with 75% organic yogurt

UKArla Foods, an international dairy company, has unveiled a new innovation in fruit yogurts, the first product of its kind for the company anywhere in the world and consists of only organic yogurt (75 per cent) and organic fruit (25 per cent), Bio Nur.

According to the company, it was driven by the desire to create products with no added or unnecessary ingredients, as the consumer demand for healthy, natural products increases.

With an increasing number of consumers recognising that the average fruit yogurt in Germany contains around 14g of added sugar, this is leading to a decline in the category.

Arla Bio Nur has no added sugar and contains between 6.8g and 7.7g of sugar, depending on the fruit variant, and consists of only natural ingredients.

“At Arla, it is a first for us to launch a fruit yogurt made from just two ingredients a. This gives consumers an opportunity to reduce sugar consumption and still enjoy something new.

We are committed to offering natural products that provide an alternative without added sugar and additives,” said Christian Trgo, innovation director for Arla Germany.

“To make sure our products are the best quality, it is in Arla’s ethos that we never add any ingredients that aren’t necessary.

However, we wanted to take this even further by creating a new yogurt that contains only natural ingredients.

Yet with simplicity comes complexity. We had a very short space of time to bring the concept to reality and overcome some very big challenges.”

Developed as a collaboration between Arla’s Innovation Centre in Denmark and teams in Germany, the timescales, technical challenges and taste requirements gave Arla and its innovation team one of the toughest product development tasks ever faced in the company.

“When we began speaking to fruit prep suppliers, they told us it was impossible to create a product like this.

Traditionally fruit and yogurt only would be a very sour combination so getting the right proportion, flavour and size of fruit was key if we could achieve a product that had no added sugar but still tasted great,” said Lukas Leutgoeb from Arla’s research and development department at its Innovation Centre.

The research and development team tested over 180 variations of fruit prep before hitting on the right variations.

Increasing the fruit makeup to a quarter of the yogurt, the team were able to ensure that it tasted just as good as products with other added ingredients.

After numerous trials, pilots, analyses of cost and collaboration across countries and teams, Arla finally achieved the ‘impossible’.

The launch comes as Arla Foods steps up its commitment to creating healthy, natural products.

The Arla Brand Nutrition Criteria ensures all the good nutrients from milk whilst limiting the amount of added sugar, salt and fat.

Arla is targeting 95 per cent of all its Arla Brand products meet the criteria by 2020.

Arla Bio Nur is available across Germany now and comes in strawberry, tropical fruits and red fruit variants.

Produced in Uphal, Germany, it will launch into other European market across 2019.

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