GHANA – Multinational dairy company, Arla Foods Limited, has launched a new variant under its DANO brand the ‘DANO Coffee flavoured milk’ as it continues to consolidate its market share in the growing dairy products segment in Ghana.
Speaking during the launch, Mawusi Mawuenyefia Marketing Manager of Arla Foods Ltd, stated that DANO Coffee seeks to provide more nutritious and exciting options of dairy products,with the product set to propagate growth of its flagship brand.
Arla Foods opened its Ghana office in September 2017 and operates two main brands in the country DANO and Lurpak.
According to Mawusi, the DANO Coffee adds to the firms existing flavoured variants in the country; Chocolate and Strawberry flavours.
“Being a dairy company, our flavoured products are mainly milk with an addition of natural flavours,” she noted.
Dano Coffee is a 3-in-1 variant packaged in a 40g sachet expected retail at same price as the other two existing flavours – chocolate and strawberry, reports GhanaWeb.
Additionally, Fatoumata Doro, Arla Foods Country Manager, said that the product is developed in line with the firms four health pillars geared towards promoting healthy foods consumption.
“Arla Foods drives on four health pillars; making dairy better, inspiring good food habits and choices, championing dairy goodness and making it easier for people to live healthier lives. Hence the initiative to provide additional dairy options for Ghanaians,” she said.
Since setting up its operation in Ghana, Arla Foods Limited has managed to grow its dairy product portfolio in the country significantly and has unveild plans of introducing more nutritious products to provide a wider choice to consumers.
Under the flagship DANO brand the dairy firm has introduced milk products in powdered, UHT(liquid) and flavoured powder formats as well as the mozzarella cheese and Lurpak Butter.
The Denmark headquartered dairy firm launched its operations in Ghana as part of the company’s business strategy, Good Growth 2020, which aims to develop new markets for Arla’s products outside the European market.
Arla Foods aims at tripling its revenue in Sub-Saharan Africa by 2020, by growing its business in Ghana and Nigeria and expanding into more markets within the continent.
Arla has also identified the Middle East and North Africa region is one of the key geographical regions in its Good Growth 2020 strategy.
In December last year, Arla entered into an agreement with Mondelez International for the acquisition of its processed cheese business, licensed under the Kraft brand, in the Middle East and Africa region.