Armenian juice company SIS Natural strengthens growth and productivity with EBRD support
ARMENIA – SIS Natural, an Armenian company specializing in the production of juices, fruit, and vegetable preserves, has strengthened its productivity and embarked on a new growth trajectory thanks to support from the European Bank for Reconstruction and Development (EBRD) and the European Union (EU).
SIS Natural received support from EBRD through EBRD’s Advice for Small Businesses team in Armenia, before becoming a client of the Blue-Ribbon program and taking a new strategic approach.
With the support, the business was able to revamp its branding and product packaging and develop a new B2B website and portal to reach a wider audience and help it to grow.
Since becoming an EBRD Blue Ribbon beneficiary, the company has hired more employees, nearly doubled its turnover and recently received equity financing to support its efforts to grow and continue to expand into new markets.
The partnership between the company, EBRD, and EU has been instrumental in successfully creating and launching the new ‘Yan Sparkling’ brand and a B2B-oriented website, providing a better purchasing experience for customers and distributors around the world.
According to the company, its product designs have achieved international recognition and the branding on its ‘Yan Sparkling’ range of bottles is particularly unique.
The top of the bottle is spherical and depicts the rounded fruit contained inside, with a playful typeface and complementary color scheme below.
SIS Natural is also investing in sustainable business practices, by dedicating a lot of resources to ensuring Environmental, Social, and Governance (ESG) principles are met.
Recently the company has installed a large-scale solar power system as a part of its sustainability goals and also invested heavily in digital solutions to increase our operational efficiencies.
Additionally, the company has implemented a hedging system with a partner bank, involving different currency credit lines to allow it to mitigate the risk of FX fluctuations, in response to the prevailing currency crisis.
Armen Hakobyan, CEO and founder of SIS Natural said: “Our brands are already represented in more than 20 countries worldwide and we would like to develop these markets and enter new ones in the future. Our main goal is to become a well-known, established international brand.”
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE.
