US — Aspire Bakeries, formerly Aryzta North America, is expanding its baking plant in the United States to meet the increasing demand for its Otis Spunkmeyer cookies. 

Otis Spunkmeyer cookie dough is sold to foodservice, retail, and convenience operators in frozen packs and baked fresh on-site. 

The expansion will see a new the addition of a new frozen cookie dough line at the Aspire Bakery in Newark, California. 

“Our Newark bakery is expanding following a surge in demand for our delicious Otis Spunkmeyer cookies,” said Laura Shannon, chief operations officer of Aspire Bakeries. 

In addition to the new frozen cookie dough line, Aspire Bakeries said it has begun construction of a sweet baked goods innovation lab at the Newark baking plant.  

The lab will feature a combination of microwave/convection/radiant heat ovens and analytical instruments that the company said will create “the next generation of cookies, muffins, bars and cakes for Otis Spunkmeyer and its customers.” 

Investment in new bakery capabilities couldn’t be more timely as the North American bakery products market is projected to grow at a CAGR of 4.8% during the forecast period of 2020 to 2025. 

Mordor Intelligence notes that this growth is primarily driven by the convenience, accessibility, and nutrition profile associated with bakery products.  

Moreover, as a result of urbanization and worldwide increase of working population, the growth of out-of-home consumption and increased demand on instant and nutritious products, has been fueling the continuous increase in demand for bakery products. 

“Aspire Bakeries is committed to the expansion of its cookie business and responding to increased customer demand for our popular Otis Spunkmeyer cookies,” said Beau Netzer, president of foodservice for Aspire Bakeries.  

“We continue to invest in our bakeries to prioritize and support our growth, innovation capabilities, and supply capacity, with the ultimate goal of ensuring our customers gain competitive advantage and achieve success.” 

Aspire Bakeries’ investment in its California bakery comes after a few months after the company formerly known as Aryzta North America was acquired by private equity firm Lindsay Goldberg for US$850 million. 

Aspire Bakeries said its strategies will remain the same, with a continued focus on its three core brands — La Brea Bakery, Otis Spunkmeyer and Oakrun Farm Bakery — as well as on quick-service restaurants, foodservice and retail in-store bakeries. 

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE