Astral Foods’ Earlybird Southern-Style Crumbed Chicken now available via Checkers Sixty60
Customers can order the new pre-cooked crumbed chicken for fast home delivery. The product is designed for quick and easy preparation in an oven or air fryer.
SOUTH AFRICA – Astral Foods’ Earlybird Southern-Style Crumbed Chicken is now available for delivery in just 60 minutes through the Checkers Sixty60 app, offering consumers a faster way to access ready-to-cook meals.
The product includes pre-cooked crumbed chicken thighs and strips, designed for convenience and requiring only a few minutes in an oven or air fryer before serving.
With the rise in demand for quick meal solutions, the availability of this product through the Checkers Sixty60 app allows customers to get a fully prepped chicken meal delivered straight to their doorstep.
The new range comes in resealable packs, making it easier for consumers to store leftovers or portion their meals according to their needs.
Earlybird Farm, a brand under Astral Foods, has been a household name in South Africa since its establishment in 1968 and continues to expand its offerings to meet modern consumer preferences.
Astral Foods is one of Southern Africa’s largest poultry producers, managing around 34 million broilers across its operations and processing approximately 6.23 million birds per week.
The company produces about 490,757 tons of poultry products annually, supplying major retailers and food service providers.
In addition to Earlybird Farm, Astral Foods owns other poultry brands, including Goldi Chicken and County Fair, catering to different market segments.
Goldi specializes in individually quick-frozen poultry products, while County Fair operates in the Western Cape alongside Astral’s other integrated broiler production facilities in Olifantsfontein and Camperdown.
The launch of the Southern-Style Crumbed Chicken range aligns with Astral Foods’ broader strategy of offering convenient, high-quality products tailored to modern lifestyles.
The announcement also comes as Astral Foods publishes its 24th Integrated Report, covering its financial and operational performance for the year ending September 30, 2024.
The company continues to expand its services and maintain product safety through its Central Analytical Laboratories, which conduct animal feed analysis, water testing, and tissue residue examinations.
By making Earlybird Southern-Style Crumbed Chicken available for fast delivery via Checkers Sixty60, Astral Foods aims to provide consumers with an easier way to enjoy a hassle-free meal at home.
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