SWEDEN- Atlas Copco Group, a Swedish multinational manufacturer of industrial tools and equipment, has launched a new identity that allows its diverse brands to maintain their individuality while we at the same time highlighting their belonging to “something bigger.”
The new identity includes a new Group logo, a new visual identity, and a new Group message: Technology that transforms the future, reflecting the Group’s contribution to society at large.
The company which is known for its superior quality air compressors, noted that the current blue and white Atlas Copco brand and logo will continue to be used on products and services, in the same way as other brands in the Group use their respective logos.
This includes around 50 brands such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, which all have their distinct identity and unique value proposition.
“We have many strong brands driving the success of our business, and decentralization remains an important part of our strategy,” said Mats Rahmström, President and CEO of the Atlas Copco Group.
“Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger.”
Atlas Copco increases presence in Türkiye
Following on the heels of the new corporate identity is an acquisition of a new company that increases the Swedish company’s presence and service capabilities in Türkiye.
The company, Hamamcıoğlu Makina (HAMAK), is mainly focused on sales and service of air compressor solutions, providing compressors, parts, and service to the Turkish market.
Its headquartered in Istanbul, Türkiye, has 23 employees and has customers in industries such as textile, iron and steel, automotive, chemicals and food and beverage.
According to Atlas Copco, The company the company had revenues of approximately 120 MTRL (about US$7.16 million) in 2022.
“Hamamcıoğlu Makina has decades of experience of providing compressed air solutions to customers in many industries throughout Türkiye,” said Vagner Rego, Business Area President Compressor Technique.
Atlas Copco said the acquired business becomes part of the Service Division within the Compressor Technique Business Area.