SWEDEN – Waterlogic, an Australia-based hydration solutions company, has expanded its presence in Sweden with the acquisition of three companies; Vattentornet Aqua Concilio, Waterconcept and Thoreau International.
Vattentornet Aqua Concilio services water dispensers in offices and workplaces across Sweden.
Waterconcept, on the other hand, focuses on the HoReCa market under the Thoreau brand, while Thoreau International sells franchises for HoReCa businesses outside of Sweden.
In Sweden, Waterlogic provides hydration solutions such as mains-fed water dispensers to a wide range of organisations in the country from offices and workplaces to hospitality and HoReCa businesses.
The acquisition of the three Swedish companies provides the hydration solutions company with an additional 1,000 water dispensers in the field.
Through the acquisition, Waterlogic also gains control of the Thoreau brand, expanding the firm’s hospitality offering in Sweden alongside its established Purezza brand.
Commenting on the sale, Former Thoreau owner Jörgen Andersson said: “I have great confidence in the expansion plan for the Thoreau concept, and the opportunity to merge with Waterlogic is important in enabling us to continue to expand the brand at an international level and of course locally in Sweden.”
Waterlogic has significantly expanded its business portfolio in recent times with the acquisition of companies in multiple markets.
These acquisitions form part of the ‘buy and build’ strategy implemented by Waterlogic when the company was acquired by private equity firm Castik Capital in 2015.
Last month, the company acquired Hidrospot – one of the leading water dispenser firms in Colombia – for an undisclosed figure.
Waterlogic also acquired the Tipperary Water Cooler business from C&C Group in October 2020 for approximately €7.4 million, following on from the purchases of US-based businesses Elite Water & Coffee and Smart Water in September 2020.
“We are excited to expand the Waterlogic offering for the HoReCa sector, adding the well-respected Thoreau brand to complete our already impressive hospitality concept – Purezza,” said Mattias Källemyr, CEO of Waterlogic Sweden
“We welcome the Thoreau employees to Waterlogic and wish them every success in our combined business, ” Källemyr added.
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