Louis Dreyfus to exit dairy business as part of strategic focus

NETHERLANDS – The global agri-merchant firm, Louis Dreyfus Company B.V. has announced decision to exit its dairy business by mid-2019 as part of strategy to focus on core business operations. As one of the leaders in the world's agricultural product trade flows, the company is looking to exit non-core areas and focus on key product…

Chi Limited Launches ‘Frooty Happy Hour by Chivita’

NIGERIA – Chi Limited, a major producer of juice brands in Nigeria, has launched ‘Frooty Happy Hour by Chivita’ which the company says is produced to deliver natural fruity refreshment at an affordable price point. The new product comes into the market following the success of its major brand Happy Hour by Chivita fruit drink.…

Cargill appoints Jon Nash to lead North American protein business

USA – The agribusiness giant, Cargill has selected on Nash to lead its North American protein business effective March 1, 2019. He will report to Brian Sikes, who was recently appointed to the executive team as leader of the company’s global protein and salt businesses. Prior to his appointment, Nash was the president of Cargill’s…

Arla unveils own-creative media agency to aid in digital marketing

DENMARK – Arla Foods has set up its own media agency called ‘The Barn’ to accelerate digital marketing and media buying by producing creative campaigns and ads. Inspired by Arla’s agricultural roots, the agency will promote the company’s marketing agenda as well as advertisements in the digital space. According to the company, the platform takes…

Coca Cola unveils new flavors and marketing campaign for Diet Coke

USA – The Coca Cola Company has launched two new flavor variants of the Diet Coke alongside new marketing content as part of the Because I Can campaign it launched in January last year to support rebrand in North America. The two variants, Blueberry Acai and Strawberry Guava are zero-calorie sparkling beverages that adds to…

Nestle partners Danimer to develop biodegradable water bottle

SWITZERLAND – Nestle has announced a global partnership with Danimer Scientific, a Georgia based biopolymer manufacturer to collaboratively develop biodegradable plastic bottles for Nestle’s water business. Nestle will utilize Danimer’s PHA polymer Nodax™ (polyhydroxyalkanoates- PHA), used with other biopolymers to create a range of applications including biodegradable bottles. Nodax is a proven biodegradable alternative to…

Danone taps Amcor’s technology to develop new PET packaging jar

ARGENTINA – The French multinational food corporative, Danone has partnered flexible packaging company, Amcor to develop attractive PET packaging jar for its new all-natural spoonable yogurt, La Serenísima sold in Argentina. The transparent packaging, made of made of polyethylene terephthalate (PET) has a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in…

ADM secures right to distribute GSL’s tapioca starches in EMEA region

EUROPE - The Archer Daniels Midland Company (ADM) has announced a long term partnership with Thailand based tapioca starch producer, General Starch Limited (GSL), to distribute the range in Europe as well as the Middle East and Africa. The agreement gives ADM exclusive distribution rights of the GSL modified tapioca starch products, which it will…

Rwanda tea competes Kenya’s in quality and price

KENYA – Rwandan tea recorded better performance at the Mombasa Tea Auction for the year 2018 compared to Kenya’s on the account of high quality that saw increased demand from buyers, reports Business Daily. According to data from the Tea Directorate, a kilogramme of Rwandan Tea on average attracted US$2.82 (kshs 287) against Kenya’s US$2.57…

Global coffee prices to shrink as production increases

WORLD - International Coffee Organisation (ICO) reports that coffee prices are expected to further move southwards as the world production is expected to increase. According to the report by ICO, international market is expected to receive a total of 167.47 million bags of coffee in the 2018/19 financial year creating a surplus of 2.29 million…