Azelis and CP Kelco expands distribution partnership in the Nordics

EUROPE – Azelis, leading specialty ingredients supplier has announced that it has expanded its distribution agreement with CP Kelco to serve the food and beverage industry in the Nordic region.

With the deal which becomes effective 23 June 2019, Azelis becomes the exclusive distributor of CP Kelco products for customers in Denmark, Sweden, Norway, Finland, Iceland, and the Faroe Islands.

It further strengthens existing partnership between Azelis and CP Kelco in parts of Europe and Asia, and includes distribution of pectin, carrageenan, gellan gum and SIMPLESSE® micro-particulated whey protein concentrate.

CP Kelco will leverage on Azelis’ strong technical expertise, proven track record of growth, innovation focus and good onboarding track record, serving the global food and drinks market.

As a long-term distribution partner of CP Kelco in parts of Europe and Asia, Azelis has demonstrated a steady organic growth, stimulated by its strong formulation expertise.

“We are pleased to expand our relationship with Azelis into the Nordic markets,” said Niels Thestrup, Vice President, EMEA Region for CP Kelco.

“Together, our organisations are committed to deliver value-added solutions and services to meet and exceed our customers’ expectations.

“We are excited about the support of a strong partner like Azelis to help customers and formulators develop new applications with our nature-based ingredients.”

According to Azelis, the newly announced agreement with CP Kelco is in line with Azelis’ strategic ambition to expand existing partnerships into new territories.

Based in Belgium, Azelis is a leading global distributor of specialty chemicals and food ingredients and has 16 food and nutrition application laboratories located around the globe.

“Strong technical expertise is a key element of Azelis’ offerings to customers,” said Anna Bertona, CEO & President, Azelis EMEA.

“High quality ingredients from a market leader such as CP Kelco complement our current portfolio range in the Nordics, enabling our technical application team to offer the best possible solutions to customers.

“At the same time, it allows us a better access to segments in the food industry like fruit, dairy, beverage and confectionary.”

The company has made a series of acquisitions to expand its market reach including Euroconsultant Ltd, MK Ingredients and Canadian specialty ingredients and chemicals firm Chemroy.