USA – Bakery products and bakery ingredients supplier, Dawn Food Products is opening of its first-ever Digital Innovation Hub in Boston, US.
The Innovation Hub will play an instrumental role in developing digital solutions for Dawn’s bakery customers, as part of a larger digital transformation effort spearheaded by Bob Howland, the company’s first chief digital officer.
“By opening our Digital Innovation Hub in Boston, and investing in an area with rich tech talent, I am confident we are putting the right infrastructure in place to develop the right digital solutions for both Dawn and our customers,” said Howland.
“Additionally, these critical investments will drive added enhancements for the baking industry as a whole – from cost and time savings to access to a wider array of products, offerings and inspirational recipes.”
Mr. Howland, who joined Dawn Foods in February, is currently building a team of product managers, user experience designers, engineers and software designers to build Dawn’s digital capabilities.
Under Howland’s leadership, the company has added vigor to its team to help shape Dawn’s future business and digital capabilities across the food services industry.
The company has hired Kristin Pados, senior director of product management, and Gireesh Sahukar, senior director of digital technology.
Ms. Pados brings more than 20 years of experience in the tech sector, including stints at Nara Logics, TripAdvisor and Apple.
Pados will lead the day-to-day operations of Dawn’s digital sites, build a high-performing product team and instill an Agile software development process.
Mr. Sahukar joins Dawn from Keurig Dr. Pepper, where he was director of digital enterprise architecture. will provide technology architecture expertise, guidance, and governance to ensure platform stability, risk management and mitigation, adherence to standards and optimization.
He will lead Dawn’s digital software development efforts by building and mentoring an internal team of developers and manage third-party external development teams.
The team in Boston will focus on building tools to engage artisanal bakers, according to the company. Digital enhancements include monthly market assessments, online ordering and 24/7 inventory management.
Over the next 12 months it will focus on developing the digital tools necessary to engage customers, mature Dawn’s business model, and evolve the broader market and present a tool that is expected to be a game changer for the artisanal baking community.