USA – Ball Corporation, a provider of sustainable packaging solutions for beverage and food industry is launching a new impact extruded aluminum bottle line that provides an alternative circular solution to plastic pollution.
Ball Corporation is bringing to the market a new bottle – the Infinity Aluminum Bottle- which the company says is designed to be made again or turned into other aluminum products “over and over again.”
Available in various shapes and sizes, this impact extruded aluminum bottle can also be customized for numerous food and beverage products as well as for the beauty and personal care industries.
In fact, Ball claims that the new impact extruded product line is suitable for packaging almost any liquid including spirits, energy shots, yogurt, dressings, syrups, condiments among others.
The bottles are available with a re-closable threaded cap that allows consumers to twist the top on and off.
According to the company, the Infinity Aluminum Bottle line features all of the sustainability credentials of aluminum.
“Like Ball’s aluminum beverage cans, cups and Alumi-Tek bottles, the impact extruded aluminum bottle is monomaterial – it consists of only one material and can be easily sorted and recycled,” the company explains.
Ball Corp highlights the benefits of using aluminum in packaging as a material that retains its value throughout the recycling process, so it can be kept in circulation indefinitely without becoming waste and ending up in the ocean or in landfills.
Preliminary studies have shown that aluminum can be recycled an infinite number of times without losing quality, with additional data indicating that 75 percent of aluminum ever produced (since 1888) is still in use today.
In addition to strong recycling credentials, aluminum bottles have a number of other advantages that help improve resource efficiency and enable circularity.
For example, aluminum is lightweight, which saves energy in transportation and once bottles are ready for design, they can be branded without the use of sleeves or labels, the company observes.
The packaging material also allows even the most creative and complex designs to be printed on it using the full circumference of the bottle.
“Plastic waste that ends up in the natural environment has led to more public discussion about packaging, its life cycle and recyclability,” said Jason Galley, director of innovation and sustainability, Ball.
“Consumers are demanding more environmentally friendly solutions for packaging their everyday products.
“We combined our product design and sustainable aluminum packaging expertise to develop another truly circular packaging solution – the Infinity Aluminum Bottle.”
The company will be showcasing the new product at the Packaging of Perfume, Cosmetics & Design (PCD), Premium and Luxury Drinks (PLD) and Aerosol Dispensing Forum (ADF) in Paris Jan. 29-30, 2020.
