EUROPE – Zurich-based chocolate and cocoa products manufacturer, Barry Callebaut has started the construction of the company’s first chocolate factory in Southeastern Europe, which will located in Serbia.
The new factory will have an annual production capacity of over 50,000 tonnes with a total investment of EUR50 million over the next five years. The factory will the Barry Callebaut’s 63rd production site worldwide.
The factory, which is expected to be operational by 2021, will serve as the company’s regional hub to address the rapidly growing chocolate markets of Southeastern Europe.
Barry Callebaut envisaged the expansion Southeastern Europe earlier last year, that led to the company signing a Memorandum of Understanding with the Government of Serbia and the City of Novi Sad to construct the chocolate factory in the country.
The chocolatier said that the new factory in Serbia will support its expansion plans in Southeastern Europe and enable the company to expand its chocolate and cocoa products offerings in the market.
“Barry Callebaut has been very successful in Southeastern Europe over the past few years,” said Antoine de Saint-Affrique, Chief Executive Officer of the Barry Callebaut Group at the time.
“Novi Sad is the perfect location for us: It is the second largest city in Serbia, it has a reputable university and thus offers us access to the resources we need to realize our plans.
“With the new factory in Novi Sad, in line with our ‘smart growth’ strategy, we will be able to expand our footprint in the region and supply current as well as new customers with a wide range of chocolate, compound and filling products.
“The factory will serve as a regional hub from which Barry Callebaut can address the rapidly growing chocolate markets of Southeastern Europe.”
As part of its global expansion agenda, the company is also establishing a new greenfield chocolate factory in Baramati, India, with an annual production capacity of more than 30,000 tonnes.
The 20,000 square meter facility in India is expected to be operational by mid-2020 and will include state-of-the-art assembly lines capable of manufacturing chocolate and compound in different delivery formats.
It will also be equipped with an R&D lab, focusing on product development, research and innovations. This will be the company’s biggest investment in India.
In July last year, the company inaugurated its second chocolate manufacturing plant in Rancaekek, Indonesia to further support its expansion efforts in the Asia Pacific region.
In the recent past, the company has also expanded its sales operations in Australia, Belgium and the Philippines, in addition to its existing sales offices in India, Japan, Malaysia, Singapore, and Thailand.