UK – Barry Callebaut, through its global decoration brand Mona Lisa, has opened a chocholate 3D-printing studio that will offer personalized 3D printed chocolate at scale.
Barry Calleaut says that the Mona Lisa 3D Studio is equipped with innovative precision technology capable of printing thousands of pieces at a time while retaining a bespoke hand-made appearance.
The studio allows chefs and customers to personalize a chocolate decoration with their own unique design, shape and size preferences, before a team of designers transform the product into a digital 3D prototype with samples.
The chocolatier explains that once the prototype is approved, the final product can be quickly reproduced at scale adding that the creations can be used for desserts, confectionery, hot drinks and pastries.
The company plans to initially introduce the service to chefs and hotels, coffee chains and restaurant establishments in specific European countries.
For the launch event, Mona Lisa teamed up with Jordi Roca, one of the world’s most creative pastry chefs, to help him unleash his creativity through a unique 3D piece made out of chocolate.
“This new way of working with chocolate is going to take consumers by surprise, with previously unthinkable shapes produced at scale and with impressive precision,” Jordi Roca said.
“I’m usually inspired by the things I can’t do as they represent a creative challenge – but now, thanks to Mona Lisa 3D Studio, I can take my chocolate craftsmanship to the next level. I can imagine any new kind of design and it will come to life.”
Pablo Perversi, Chief Innovation, Sustainability; Quality Officer and Head of Gourmet at Barry Callebaut commented: “Innovation is an important pillar of Barry Callebaut’s proven ‘smart growth’ strategy.
“I am delighted that the Mona Lisa 3D Studio allows chefs to create unique consumer experiences at scale.
“This technological breakthrough innovation positions the Mona Lisa brand at the forefront of the industry and strengthens Barry Callebaut’s global leadership in Decorations.”
Barry Callebaut added that the technology will allow chefs and hotels, coffee chains to merger chocolate craftsmanship with advanced technology while creating wowing experiences for millennials and centennials.
A recent Barry Callebaut research study showed that 70% of consumers want to try new and exciting chocolate experiences – and 6 out of 10 want to share it on social media.
“3D printing is addressing consumer desires by pushing the boundaries of what’s possible aesthetically. With the new technology, chefs can develop unseen and unique creations and expand their craftsmanship while working with Belgian chocolate,” the company said.
According to the company, Mona Lisa 3D Studio is the first and only chocolate 3D printing studio to launch at scale.