Bazooka Candy launches Baby Bottle Pop Twisters expanding its product range
The new sweet and sour chewy candy product is an innovation from the original Baby Bottle Pop.
USA – Bazooka Candy Brands, a division of Bazooka Companies, Inc. that manufactures confectionery products, has introduced its new Baby Bottle Pop Twisters, which offer three layers of flavour.
The product features a light and crunchy outer shell, a sweet and chewy centre, and a sour powder at the core. Baby Bottle Pop Twisters come in four flavours: Strawberry, Blue Raspberry, Watermelon, and Berry Blast.
The brand is taking inspiration from its signature bottle shape and dipping powder, launching a sweet and sour chewy candy that is a twist on its regular Baby Bottle Pop.
Erin Ludlow, Brand Manager of Bazooka Brands, said, “Baby Bottle Pop is one of the most iconic names in candy. With Baby Bottle Pop Twisters, we’re taking it to new heights, introducing fans to a completely reimagined candy experience with its groundbreaking 3-in-1 texture.”
Baby Bottle Pop Twisters come in four flavours: Strawberry, Blue Raspberry, Watermelon, and Berry Blast.
The NBA sensation Donovan “Spida” Mitchell joined the launch as the candy’s official ambassador.
“We are so excited to kick off the stellar year-long campaign with Donovan and have him join the silliness on social media; stay tuned,” Erin added.
Ring Pop expands its candy range with new chocolate product
Recently, Ring Pop, also a subsidiary company of Bazooka, unveiled its first Milk Chocolate Ring Pop, venturing into the chocolate world.
According to the brand, the new launch will meet the demand of chocolate consumers and expand its footprint.
Allison McCants, Senior Director of Seasonal Innovation at Bazooka Brands, said, “For years, Ring Pop has made every seasonal celebration exciting and over the top.
“With the new Milk Chocolate Ring Pop, we’re taking that to the next level. Combining the excitement of the iconic Ring Pop brand and our fans’ love for chocolate, we can’t wait to see how this sweet innovation becomes part of their celebrations!”
According to Bazooka Candy Brands, the pops are accurate to the size of the original hard candy Ring Pop, a solid chocolate 3-D gem with rainbow sprinkles speckled throughout.
Launched for a limited time to coincide with spring, Ring Pop seeks to add a new twist to Easter and spring consumers’ confectionery baskets.
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