USA – The Jacob Leinenkugel Brewing Company, part of Molson Coors’ Tenth and Blake craft division, has introduced its new trio of beers with a splash of seltzer, Leinenkugel’s Spritzen, available across the United States.
Spritzen marks the brewer’s first new national release in three years and will be available in three flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry.
The brewer explains that Spritzen features a crisp and effervescent beer-forward taste with the clean finish and subtle fruit flavors of a seltzer.
In addition, Leinenkugel said that the new 4.2% alcohol-by-volume beer checks in at 93 calories, 2.2 grams of carbohydrates, less than leading hard seltzers, and no sugar and no artificial ingredients.
“There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us,” said Katie Leinenkugel, Leinenkugel’s Brand Strategy and Engagement Lead.
“Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.”
“Leinenkugel’s Spritzen is going to be the perfect addition to our portfolio, which is centered on German-inspired beers with a twist. Similar to what we did with Summer Shandy, we’re the first to bring this style to market. No one has done this before.”
The beer will be available in three different packs: a 12pk featuring all three flavors, a 6pk featuring Raspberry Lemon and Pineapple Strawberry, and a 6pk featuring only Grapefruit.
“The Jacob Leinenkugel Brewing Company has been brewing for 153 years and has never brewed anything like Spritzen,” said Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company and fifth-generation family member.
“Leinenkugel’s has always prided itself on pairing German tradition with American innovation, and Spritzen is a fine example of that. For those who love our Shandies, these beers are direct descendants with a lighter, and even more refreshing spin.”
The Jacob Leinenkugel Brewing Company was founded in 1867 by Jacob Leinenkugel and acquired by Miller Brewing Company, a subsidiary of Molson Coors Beverage Company, in 1988.