GHANA – Bel Ice, the popular alcoholic cider range by Bel Beverages, has clinched the title of Best Alcoholic Beverage Brand of the year at the esteemed 8th edition of the Ghana Manufacturers Awards.
Despite being launched less than eighteen months ago, Bel Ice has rapidly gained popularity and acclaim, making it a sought-after choice for consumers seeking a low-alcohol, easy-to-drink beverage.
The success story of Bel Ice has resonated with customers and industry experts alike, with many praising its unique appeal and refreshing taste.
The brand’s ability to capture the preferences of modern consumers looking for a distinctive beverage experience has been a key factor in its rapid rise to prominence.
The award recognizes the brand’s commitment to quality, innovation, and consumer satisfaction, setting it apart as a standout choice among alcoholic beverages.
Magnus Dey, Marketing Manager of Bel Beverages, expressed the company’s gratitude to the board of the Ghana Manufacturers Awards for the recognition and honor bestowed on the Bel Ice brand. He pledged the company’s continuous dedication to high manufacturing standards and innovation.
“The Bel Ice journey has been incredible so far with the tremendous response of our consumers to the brand barely eighteen months after its launch. It is safe to say, that Bel Ice is the number one cider brand on the market today.
Certainly, this shows how much the Ghanaian consumer rewards innovation and that is what Bel Ice stands for. We shall continue to innovate as we aim to satisfy our consumers’ needs for the perfect party and feel-good beverage for every moment,” said the company.
In addition to Bel Ice’s accolade, Blow Chem Industries Limited, the parent company of Bel Beverages, won the Beverage Manufacturing Company of the Year. This further solidifies the company’s reputation for excellence in the beverage industry.
Earlier this year, Bel Beverages faced scrutiny from the Food and Drugs Authority (FDA) regarding the alleged unlawful use of minors in their advertisements.
Samuel Bempong, a concerned citizen, wrote to the FDA through his lawyers, alleging that the beverage company had been circulating an ad featuring a minor on its social media pages.
The FDA had previously implemented measures to regulate the advertising of food and beverages, including a guideline that bans the advertising of alcoholic beverages before 8pm to protect minors from exposure.
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