Ben & Jerry spices up US dairy aisle with launch of new ice cream brand

US – Ben & Jerry’s, a leading premium ice cream, frozen yogurt, sorbet, and non-dairy brand, has strengthened its ice cream portfolio with the launch of a new limited batch of ice cream.

Monikered Cherry Crumble, the new product features a butter ice cream base with a blend of bing cherries and oat crumbles.

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According to Ben&Jerry, this is a refreshing choice with the right amount of sweetness, fruit, and rich indulgence among so many caramels, chocolates, and peanut butter flavors available in the market.

The company says it envisioned a deconstructed fruit crisp with a soft butter ice cream that allows the cherries to remain center stage.

This launch comes after Ben & Jerry’s launched its newest ice cream flavor, Chewy Gooey Cookie, which features milk chocolate and coconut ice creams with fudge flakes, shortbread cookies, and caramel swirls in February.

In the Year 2021, Nils-Gerrit Wunsch ranked Ben & Jerry’s ice cream brand of the United States top in the US market with about US$936 million worth of sales for the 52 weeks ended September 5. Total ice cream category sales amounted to about US$6.76 billion.

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In parallel, Allied Market Research is projecting the global ice cream market to reach US$122,051.10 million by 2031 from $68,052.20 million in 2020, growing at a CAGR of 5% from 2022 to 2031.

The research firm says the rise in the per capita income of consumers is enabling them to afford quality lifestyles and luxury products and rapid urbanization and globalization are fueling consumer awareness about different ice cream brands, which is acting as a driver to the growth of the market.

Robust demand for ice cream products has seen the US market witness a number of launches in recent months including Wicked Kitchen’s launching of the first-to-market plant-based ice creams in the US.

The startup considered the brand as a game-changer, delivering a great-tasting, premium, rich mouthfeel, zero aftertastes, and bold flavor ice cream.

Also, Häagen-Dazs launched a new brand of ice cream flavor that combines swirls of golden honey and a peachy punch with floral undertones of rose.

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The team at Häagen-Dazs announced that this unique combo will delight consumer palates whilst still delivering the silky smooth and luxurious taste that ice cream is known for.

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