USA – Unilever owned Ben & Jerry’s has released a new raspberry sorbet with lemonade swirl to offer US consumers with a fruity, refreshing and frozen dessert.
The limited-batch pint features raspberry sorbet with an extra tart lemonade sorbet swirl and sour sugar bits, which is a new ingredient for the frozen-treat brand.
Called Pucker Upper, the latest offering has a dairy coating around the bits, which prevents them from dissolving in sorbet.
According to Ben & Jerry’s, the pucker-worthy flavor featured both in pints and at the company’s franchised Scoop Shop nationwide fills a niche in the sorbet category with only half a gram of fat and 110 calories per serving.
Pucker Upper sorbet is available in pints with a suggested retail price of $4.89.
“After 13 years with the company, I don’t think I’ve ever seen a flavour quite like this,” said Laura Essaid, Ben & Jerry’s associate brand manager, who helped with the flavour creation process.
“It’s a perfect flavour for summer with a balance of sweet and sour, while light, fruity, and refreshing… plus, there’s no grill required.”
Last year, the company expanded its vegan ice cream flavor portfolio with two new non-dairy, vegan certified flavors.
In addition to dairy-free ice cream with almond milk-based frozen desserts, the vegan line also includes peanut butter half-baked and cinnamon buns.
Ben & Jerry’s has built on its novelty innovation, Pint Slices, a portable, on-the-go ice cream bar with all the chunks and swirls of its pint line-up.
The ice cream maker is unveiling more fan-favourite flavors in this fantastically fun format.
To promote its vision to innovate based on consumer changing tastes, Ben & Jerry’s recently formed a new dairy advisory council to provide guidance on sustainable agriculture and product manufacturing.
With the council, Ben and Jerry’s looks to sustainably source milk used in its products from farms that depict thriving and dignified livelihoods for farmers and farm workers.
The new Dairy Advisory Council comprises of experts in environmental health, the animal protection movement, Lake Champlain water quality, and organic farming.