Berlin Packaging bolsters European market position with acquisition of Juvasa Group

SPAIN – US based supplier of packaging solutions Berlin Packaging has acquired the Juvasa Group, a supplier of glass, plastic and metal packaging for the food and beverage industry, to bolster its presence in Europe.  

Founded in 1987 and based in Seville, Spain, Juvasa is a group of companies that supplies customers with packaging products including bottles and jars for olive oil, wine, beer, spirits, sauces, vegetable preserves and honey. 

The company has locations across Spain, Portugal, and the Canary Islands, and is said to have “an extensive commercial presence and logistical capabilities”. 

The transaction marks Berlin Packaging’s sixth acquisition in EMEA (Europe, the Middle East and Africa) this year and follows news of the company’s purchase of Greek glass packaging supplier Elias Valavanis in June. 

“With the addition of the Juvasa Group, Berlin Packaging is by far the largest packaging distributor in Iberia, a crucial market in Europe,” said Paolo Recrosio, CEO of Berlin Packaging, EMEA. 

“More importantly, our combination with the Juvasa Group allows us to offer even more products and services to our customers, helps our suppliers continue to grow their businesses and creates more career opportunities for our employees.” 

Berlin’s greater foray into the European market is happening at a time when the industry is undergoing serious development to align itself with the region’s greater focus on sustainability. 

Packaging companies are for instance expected to comply with EU rules on packaging and packaging waste which require that by December 2025, countries in the region will have ensured that at least 65% of all packaging material produced is recycled.  

Driven by consumer concern for the environment, food companies are also continuously seeking to replace their product packaging with 100% recyclable packaging solutions, presenting new challenges for suppliers. 

Nevertheless, Mordor Intelligence projects that the European consumer packaging market is expected to register a CAGR of 4% over the forecast period 2021-2026, an opportunity that Berlin can tap into. 

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Bill Hayes, Berlin Packaging’s global CEO and president, added: “The addition of the Juvasa Group continues our efforts to expand our presence in Europe, the Middle East and Africa. This partnership also enhances our already formidable design capabilities, with design studios located in the US, Italy, the Netherlands and now Spain.” 

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