Bettermoo(d) eyes European market with acquisition of majority shares in Bella’s Organic  

GERMANY – Bettermoo(d), an innovative beverage company focused on delivering high-quality beverages through both online and local market retailers, has announced the acquisition of an 80% equity interest in Bella’s Organic GmbH.

The remaining minority shares of the privately held Austrian-based vegan and organic cheese products company will still be held by its founders.

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This strategic acquisition, according to Bettermoo(d) will bolster its product offerings and provides it with a new revenue stream, and an opportunity to expand its existing products, such as Bettermoo(d)’s Moodrink, into the European online retail markets.

The company will gain control of Bella’s current line of cheese alternative recipes, which is comprised of over ten varieties of camembert and cream cheese alternatives and a smokey parmesan cheese alternative.

All products will be rebranded to include the Bettermoo(d) name and packaging, and all recipes will also be reformulated, the innovative beverage company said.

The reformulated brand will incorporate Bettermoo(d)’s proprietary blend of herbs, specifically formulated to emulate the great taste of milk and traditional dairy products from the Alp regions of Switzerland, France, and Austria.

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The launch of the full line of Bettermoo(d) rebranded and reformulated cheese alternatives will be available for purchase in Europe this summer.

Under the deal, Bella will receive fresh capital injections which it will use to expand its production and distribution networks to meet the growing European demand.

The acquisition of Bella’s represents Bettermoo(d)’s second major acquisition in the last seven (7) months and is part of its goal to find and acquire the best dairy alternative products in the world.

It also comes on the heels of a report from Market Data Forecast which is projecting a compound annual growth rate (CAGR) in the plant-based food market of 7.1 % across Europe between 2021 and 2026, with an estimated valuation of US$2.22 million.

The report attributed the growth to the growing consumer consciousness surrounding health, environmental concerns, and compassion for animals.

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Growth will also be bolstered by European consumer food trends which are increasingly shifting toward vegetarianism, Flexitarianism, and veganism.

BetterMoo(d) however pointed out, on June 13, that its target market for plant-based food and beverage lines is not limited to vegans but rather includes a broad spectrum of consumers, including flexitarians, lactose-intolerant consumers, and consumers looking for clean-label food and beverage options.

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