#BeverageGoodFriday: New products from Koloa Rum, Monster Energy, Vita Coco, Minute Maid, PepsiCo, Kind Grade, and MOM Group
GLOBAL – #BeverageGoodFriday this week features new beverage launches from across the globe starting with Koloa Rum to Monster Energy, Vita Coco, Minute Maid, PepsiCo, Kind Grade, and MOM Group
Koloa Rum launches new line of cocktail
Koloa Rum has set foot in the canned cocktail category with the launch of a new line of sparkling Hawaiian rum canned cocktails.
Koloa’s canned cocktails are available in four flavors guava, pineapple, mango, and coconut and the cocktails are blended with premium Kauai White Rum, which is made from pure cane sugar and rainwater from Mount Waialeale.
The cocktails are packaged in a four-pack of 335ml cans and are available in retail stores across the US.
Monster Energy expands coffee-based line
Monster Energy has launched a nitrous oxide-infused cold brew beverage under its coffee-based line called Java Monster.
Java Monster Cold Brew is available in two flavors, latte and sweet black. The new offerings contain no added sugar, reduced-fat milk, and 10 calories per serving.
Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing to its sweetness to the nitrous (N2) bubbles that add that special taste, the company said.
Java Monster Cold Brew is available at grocery stores across the US and comes in 13.5 fl oz can size.
Vita Coco debuts Choc-o-lot drink with fibre
Vita Coco, a Coconut water brand, has continued its portfolio expansion with the launch of Choc-o-lot with drink. The added fibre “aids digestion and keeps consumers’ bowels healthy”.
It is also packed with vitamin C and potassium, as well as being vegan-friendly and low in sugar. The new reformulated beverage is made with soluble corn fibre, the company stated.
Choc-o-lot with fibre is available in Sainsbury’s, Waitrose, Co-op, and Boots stores for an RRP of £1.80 per 330ml.
Minute Maid’s new Gen Z juice category
Minute Maid, the brand owned by beverage giant Coca-Cola, has debuted a Latin American-inspired, a noncarbonated beverage called Minute Maid Aguas Frescas.
The offering is made with real fruit juices and natural flavors. Minute Maid Aguas Frescas is available nationwide in 16-ounce cans in three flavors: Hibiscus, Mango, and Strawberry for US$1.25 each.
Coca-Cola said the product will “fill a void for Gen Z,” which so far hasn’t had a juice brand that quenches their thirst and provides “diverse, adventurous options.”
Bubly Bellini Bliss becomes the new launch from PepsiCo
PepsiCo-owned sparkling water brand has launched Bubly Bellini Bliss as its first-ever canned mocktail in this summer.
Bubly Bellini Bliss is flavored with peach, pineapple, and mango, creating a nonalcoholic version of the popular peach-and-champagne cocktail.
The beverage distribution has started across the US and will be sold in eight packs through August.
Kind Grade Launches Cool Out Delta 8 Infused Sparkling Seltzer
Kind Grade has introduced Cool Out Delta 8 infused sparkling seltzer to expand distribution of its brands in the US where D8 is sold.
Cool Out’s D8 seltzer is derived from non-GMO hemp grown on certified organic farms in the US, according to the company.
The bioavailability of Cool Out’s water-soluble nanotechnology allows the D8 to absorb quickly into the body providing a faster onset and state of relaxation than consuming other edible cannabinoid products, Kind Grade stressed.
Each 12-ounce can of the initial release of Cool Out contains 10 mg of Delta 8 in one of three flavors: Citrus, Tropical or Berry.
MOM Group sets foot into children’s plant-based beverage
MOM Group has expanded its GoGo squeeZ snack pouches with the launch of two new products to support children’s brain and immune health.
Happy BrainZ is a certified USDA Organic fruit snack that contains no added sugar and features a blend of apple, banana, pineapple, and orange, with benefits of iron and Omega-3 fatty, the company said.
Each pouch provides plant-based prebiotic fibre “to help nourish the growth of good bacteria in the gut, which is linked to the brain,” said the company.
The products are available to purchase at Walmart stores in ten-count packs for an SRP of US$6.98.
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