USA – California-based plana based meat pioneer Beyond Meat is reportedly negotiating with bondholders to restructure its debt, according to sources close to the matter. 

The bondholders, who hold US$1.1 billion in the company’s convertible notes, have engaged the law firm Akin Gump Strauss Hauer & Feld for assistance. 

Beyond Meat is being represented by Latham & Watkins.

Beyond Meat has faced significant financial challenges in recent years, including a cash burn of over US$400 million in 2022 as the company attempted to build sustainable sales volumes through price reductions. 

Despite these efforts, the company has continued to struggle financially. 

In the first quarter of this year, Beyond Meat’s revenue fell by 18% compared to the same period in 2023, totaling US$75.6 million, with volumes down by 16% year-on-year. 

These figures were in line with Wall Street expectations, but some equity analysts expressed concerns about the company’s lower-than-expected gross margin.

CEO Ethan Brown remains optimistic about the company’s future, citing recent product reformulations and a rebranding of its signature plant-based patties as potential catalysts for recovery. 

Brown emphasized the importance of 2024 as a pivotal year for Beyond Meat, as the company aims to achieve sustainable and profitable operations. 

“We continue to work to position 2024 as a pivotal year as we strive to achieve sustainable and profitable operations,” he stated.

In an effort to address misinformation about the health benefits of plant-based meat, Beyond Meat has focused on promoting the health credentials of its new Beyond IV burger. 

Brown highlighted the support of nutritionists, institutions, and dietitians for the new product, which he believes offers consumers a delicious and healthful choice. 

“We believe through the nutritionists, institutions and dietitians standing behind Beyond IV, that we offer consumers a delicious yet powerful choice that can help them and their loved ones live healthier lives,” he said.

The company plans to launch a 2024 marketing campaign to promote the Beyond IV burger, aiming to communicate its health benefits to a wider audience. 

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