USA – Beyond Meat, a producer of plant-based meat substitutes, has announced the launch of Beyond Breakfast Sausage links, which aim to deliver the same taste and texture as their pork-based counterpart.
According to Beyond Meat, the plant-based links are free from GMOs, bioengineered ingredients, synthetic colours, hormones, antibiotics and cholesterol.
Featuring a blend of savoury herbs and spices, the company’s latest offering is said to contain 40% less sodium than a leading brand of traditional pork breakfast sausage links.
“With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation,” said Stuart Kronauge, chief marketing officer at Beyond Meat.
“With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation.”
Stuart Kronauge – chief marketing officer, Beyond Meat
“With the launch of Beyond Breakfast Sausage links, we’re thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
Beyond Breakfast Sausage links will roll out in grocery stores nationwide in the US, including at select Kroger, Albertsons, Harris Teeter and Whole Foods Market locations, throughout this month.
Sold in the meat case with an RRP of US$5.99 for eight links, the new breakfast offering is Beyond Meat’s fourth new retail product of the year. The company’s other 2020 launches include Beyond Breakfast Sausage patties, Cookout Classic and, most recently, Beyond Meatballs.
The plant-based meat producer says that it has recently focused on expanding its breakfast platform, including doubling the retail distribution of its frozen breakfast sausage patties.
In China, Beyond Meat announced the limited time launch of the Beyond Burger at 210 KFC locations. KFC is part of the Yum Brands Inc. YUM, +0.51% portfolio, and Yum China Holdings Inc.
Beyond Meat and KFC first tested the Beyond Burger at select China locations over the summer. It will be available more widely for three weeks. Beyond Meat stock has soared nearly 158% for the year to date.
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