US – Alternative protein startup Beyond Meat has announced that the reformulated Beyond Burger, designed to taste meatier and juicier with 35% less fat and fewer calories than 80/20 ground beef, will arrive in US grocery stores next week.
According to a statement from the company, the new burger will be available in the conventional 2-pack and for the first time in a value 4-pack.
The burgers will be available as from May 1 in pop-ups in Atlanta, Chicago, Dallas, Los Angeles, Miami and New York City .
The Beyond Burger first launched in 2016 and was the first plant-based burger to be sold in the meat case – completely revolutionizing the category.
A new improved version was made in 2019 to cater for evolving consumer demands and now the company is launching what it terms to be “the latest and greatest Beyond Burger that goes (above and) beyond any other plant-based burger on earth.”
The launch is the realization of Beyond Meat’s promise to launch two new versions of the Beyond Burger made in November 2020. One of the burger was to be reformulated to be meatier while the other will be reformulated to be more nutritious.
The company said the two new versions will have the same taste profile, lower overall fat and fewer calories than 80/20 beef, and B vitamins and minerals comparable to those in beef.
General Mills launches protein-packed yogurt
Meanwhile, US food manufacturing giant, General Mills has announced the launch of a new protein-packed yogurt named Ratio Protein.
Made with ultrafiltered nonfat milk and whey protein, the dairy-based snack contains 25 grams of protein and 3 grams of sugar per serving.
The protein yogurt is packaged in single-serve cups and is available in five flavors, including strawberry, vanilla, blueberry, coconut and key lime, with each cup containing 170 calories, 7 grams of net carbs and 4 grams of fat.
“We know consumers are seeking protein, and with the introduction of Ratio Protein, we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single-serve cup,” said Doug Martin, president of General Mills’ dairy operating unit.
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