Beyond Meat unveils extensive renovation to product line

USA – Beyond Meat, a pioneer in plant-based meat alternatives, has announced a significant renovation to its product line, introducing the fourth generation of its core beef platform, labelled as Beyond IV.

The move is part of an extensive renovation aimed at not only improving the taste of plant-based meat products but also enhancing their nutritional profile.

Beyond IV is the outcome of a multi-year research effort in collaboration with leading medical and nutrition experts, aligning the products with the standards set by top health organizations.

One of the notable changes to the recipe is the shift to avocado oil, resulting in a 60% reduction in saturated fat, bringing it down to just 2g per serving.

Beyond Meat has also reduced sodium content by 20% and incorporated nutrient-dense plant-based ingredients such as red lentil and faba bean protein.

The ingredient list has been simplified while maintaining taste and nutritional benefits. These changes have qualified the new products for recognition by health organizations, including the American Diabetes Association and the American Heart Association.

The nutritional improvements have earned Beyond IV the Good Housekeeping Nutritionist Approved Emblem, assessing the product based on specific nutritional criteria, taste, simplicity, and transparency. Beyond IV is also the first plant-based meat product to be Clean Label Project Certified.

“Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat,” Ethan Brown, Beyond Meat Founder & CEO, stated.

The products aim to offer the taste, satisfaction, and utility of 80/20 beef while being demonstrably healthier.

The new Beyond Burger and Beyond Beef from the Beyond IV line are expected to roll out exclusively at retailers across the U.S. this spring.

Beyond Meat is hopeful that these changes will rejuvenate sales and regain market share. In November, the company reported a 34% decrease in U.S. retail channel net revenues during Q3 2023, citing a decrease in product volume and weak category demand.

The upcoming release of Q4 2023 and full-year 2023 results will shed more light on the impact of the product line renovation on the company’s financial performance.

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