Company name: Bidco Africa
Product type: Cooking oil
Innovation: Improved variant
According to the company, the nutritious cooking oil coming in a golden bottle with a refreshed new look is packed with antioxidants as well as vitamin A, D and E, among other nutrients.
Its launch is in response to the rising cases of chronic diseases such as obesity and high blood pressure.
The campaign will feature health-living tips, mouth-watering nutritious recipes cooked with the new Golden Fry cooking oil, among other activities.
To ensure the quality of the product is at par, Bidco worked with established laboratories in Kenya and overseas to test the parameters so as to understand how best the brand would deliver the right properties that meet the health needs of the Kenyan consumers.
“We have not left any stone unturned to ensure we deliver our promise. We engaged experts within and outside this field to deliver a brand that shall be a support to the much-needed healthy lifestyle needs,” Bidco Group Chairman Dr. Vimal Shah.
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