Bidco Africa promotes health living with new Golden Fry cooking oil

Company name: Bidco Africa

Product type: Cooking oil

Innovation: Improved variant

Bidco Africa Limited, one of the leading consumer good company in East Africa has launched an all-new Golden Fry cooking oil loaded with nutrients, in a bid to create a whole ‘healthwise’ community.

According to the company, the nutritious cooking oil coming in a golden bottle with a refreshed new look is packed with antioxidants as well as vitamin A, D and E, among other nutrients.

Its launch is in response to the rising cases of chronic diseases such as obesity and high blood pressure.

The product will be introduced to consumers through an educational program dubbed ‘Be Health Wise’ in partnership with the Nutrition Association of Kenya (NAK).

The campaign will feature health-living tips, mouth-watering nutritious recipes cooked with the new Golden Fry cooking oil, among other activities.

To ensure the quality of the product is at par, Bidco worked with established laboratories in Kenya and overseas to test the parameters so as to understand how best the brand would deliver the right properties that meet the health needs of the Kenyan consumers.

“We have not left any stone unturned to ensure we deliver our promise. We engaged experts within and outside this field to deliver a brand that shall be a support to the much-needed healthy lifestyle needs,” Bidco Group Chairman Dr. Vimal Shah.

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