BigTree Beverages boosts portfolio with launch of FIT sports drink
ZAMBIA – BigTree Beverages Ltd, a prominent independent subsidiary of the Trade Kings Group, has unveiled FIT by Vatra, a new sports drink aimed at enhancing the fitness journey for athletes and enthusiasts across Zambia.
The launch marks a significant expansion of the company’s diverse beverage portfolio, reinforcing its commitment to wellness and sports development in the region.
Crafted for optimal hydration and replenishment, FIT by Vatra features a balanced mix of carbohydrates, nutritional minerals, and electrolytes, with a carefully calibrated sugar content to support peak performance.
The drink, available in a variety of flavors, caters to diverse tastes while aligning with fitness goals.
Bridget Kambobe, Public Relations Manager for the Trade Kings Group, highlighted the product’s role in celebrating Zambian sports talent. “This launch introduces an exciting new offering while embodying Zambian pride and our dedication to health and fitness,” she stated.
The vibrant launch event in Lusaka attracted sports personalities, corporate leaders, influencers, and celebrities, underscoring the product’s anticipated impact.
Zambia’s Minister of Youth, Sport and Arts, Hon. Elvis Nkandu, attended the event and praised BigTree Beverages for its investment in the nation’s sports ecosystem.
“The government is committed to supporting athletes locally and globally, and innovative products like FIT contribute to wellness and nutrition, aligning with our mission to promote community health,” Nkandu said.
He further commended the company for fostering young talent through such initiatives, noting, “We are proud to collaborate with organizations like BigTree Beverages that drive community development through sports.”
BigTree Beverages has solidified its reputation as a powerhouse in Zambia’s beverage industry.
In 2023, the company clinched the Company of the Year award at the Proudly Zambian Quality Awards, alongside the Exporter of the Year title, recognizing its economic contributions.
Since its inception in 2016, BigTree has grown exponentially, now exporting to 10 countries with a world-class lineup of sparkling and still beverages, including energy drinks, colas, fruit-based carbonated drinks, juices, cordials, and functional beverages.
A US$80 million investment in a state-of-the-art production facility in 2022 further strengthened its market position.
With FIT by Vatra, BigTree Beverages continues to blend innovation with purpose, supporting Zambia’s sports ambitions while delivering a product tailored to active lifestyles.
The drink is now available nationwide and is poised to become a staple in sports arenas and fitness communities.
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