BRAZIL — Bimbo QSR has strengthened its presence in Brazil with the opening of its largest and most modern baking plant in Pouso Alegre in Brazil.

The company which is a subsidiary of Mexican multinational bakery company Grupo Bimbo SAB de CV specializes in baking products for the food service and quick-service restaurant (QSR) sectors.

Some of its products include hamburger buns, artisan rolls, brioche buns, pretzel buns, potato bread buns and multigrain buns

The facility at Pouso Alegre in Minas Gerais has approximately 200,000 square feet of floor space and has been in operation since December 2021.

It represents one of the largest investments in the Latin American region, creating 600 direct and indirect jobs, according to Bimbo QSR.

The plant includes a production line that is fully automated with large-scale technology, capable of producing various types of buns and rolls at high speed.

The US-headquartered company also operates four other plants in the Brazilian states of São Paulo and Minas Gerais.

Bimbo QSR said the products baked at the plant in Minas Gerais will serve the specific demands of large fast-food and foodservice chains throughout Brazil.

“Bimbo QSR is very well positioned to offer the highest-quality products and excellence in customer service, strengthening the company’s position in Latin America and expanding its global leadership in the QSR market,” said Mark Bendix, president of Bimbo QSR.

 “We are committed to success in Brazil and strengthening the communities where we operate through our purpose of Nourishing a Better World. This means being a positive force of good in the lives of our associates, customers, suppliers and consumers.”

In addition to its strategy to leverage business in Brazil, Bimbo QSR said the new plant will help it focus on being a sustainable, highly productive, and deeply humane company.

“Our main purpose is to serve the demands of the Brazilian market and ensure product quality, which is inherent to our brand, with increasingly efficient deliveries,” said Joao Geraldo Ferreira, general manager of Bimbo QSR Brazil.

“Our commitment also extends to our team and the community where we operate, as we continuously work together to ensure an environment where everyone feels safe, respected and valued.”

Bimbo QSR  has 49 high-speed bakeries located in more than 23 countries and enjoys a rich history of 65 years in baking, providing products to the foodservice, retail and QSR sectors.

Earlier, its parent company y Grupo Bimbo SAB de CV extended its long terms supply agreement with global chocolate manufacturer Barry Callebaut which first was signed in 2012.

Under the terms of the agreement, Barry Callebaut will continue to supply chocolate and compound to Grupo Bimbo’s domestic market in Mexico as well as distribution to several countries in Central America, the United States, Canada and Uruguay.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE