BinSentry launches Feed Ordering Hub set to increase feed ordering and scheduling automation

CANADA—BinSentry, an Ontario-based Canadian agriculture technology start-up, has launched its Feed Ordering Hub, set to increase feed ordering and scheduling automation both at the mill and the farm levels.

Feed Ordering Hub is a cloud-based hub designed to increase feed ordering and scheduling automation enabling feed mills to make data-driven decisions and allocate resources better.


Through its software developments, Binsentry strives to achieve its mission of building the Mill of the Future and the debut of Feed Ordering Hub comes just six months after the start-up launched its Horizon and Sensus systems.

Horizon automates the feed ordering process within the livestock feed supply chain so you can operate smarter and drive greater yields while Sensus gives accurate on-farm feed inventory at all times and automates all feed ordering tasks.

The hub is now an integral part of BinSentry’s Horizon platform, adding powerful tools and new features that make the Horizon experience better than ever.

What started as a simple feed ordering automation software a few months ago has now evolved into a complete hub where feed mills can connect with both their customers and nutritionists to not only increase operational efficiency but to help their partners to maximize production and operate more profitably.


The algorithms and technology behind the hub transform on-farm feed inventory data, enabling users to get the insights they need to make informed decisions and reduce costs such as feed waste, outages, or mortality losses.

New features, like the ability to create feed budgets, help both nutritionists and producers increase performance and animal welfare by ensuring that the right feed type is delivered to the right bin at the right time.

The platform debuted at the 2022 World Pork Expo where it was demonstrated to thousands of participants, some of who got to receive hands-on experience at BinSentry’s booth.

The trade show, which takes place every year in Des Moines, Iowa, is the world’s largest in the pork industry, where hundreds of companies exhibit the latest developments in tech and services.

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