Black Rifle Coffee expands portfolio with new RTD coffees, energy drinks 

USA – Black Rifle Coffee Company (BRCC) has expanded its product lineup with the introduction of a new range of Ready-to-Drink (RTD) coffees and Black Rifle Energy, a clean-label energy drink designed for individuals with fast-paced, high-performance lifestyles. 

According to the company, Black Rifle Energy offers a health-conscious alternative to traditional energy drinks, which often contain artificial additives and high sugar content.  

Each can is formulated with 200mg of naturally sourced caffeine from two proprietary BRCC blends, delivering a sustained energy boost without the typical crash.  

The drink is also enriched with essential B vitamins, including a naturally sourced B12 formulation, and features L-theanine to support mental focus. 

The zero-sugar, low-calorie energy drink is available in four flavors: Wild Frost, Project Mango, Freedom Punch, and Ranger Berry, catering to diverse taste preferences. 

For coffee enthusiasts, Black Rifle Coffee has also updated its RTD coffee range, offering a convenient, on-the-go caffeine fix. Made from 100% Colombian coffee, these beverages include MCT oil and amino acids for sustained energy and endurance.  

The lineup features five flavors: Vanilla Bomb, Rich Mocha, Caramel Vanilla, Espresso Cream, and Espresso Mocha, with caffeine levels ranging from 200mg to 300mg per can. 

The launch aligns with BRCC’s broader strategy to deliver functional, high-performance beverages while maintaining its commitment to premium-quality ingredients and great taste without unnecessary additives.  

The new products are available through select retailers and the company’s official website. 

BRCC’s expansion comes amid strategic growth plans. In January, the US-based firm set new financial targets for the next three years, anticipating a 10-15% compound annual growth rate (CAGR) by 2027.  

This projection translates to revenue between US$525 million and US$600 million, according to chief financial officer Steve Kadenacy. The company expects higher growth rates in 2026 and 2027, driven by expanded distribution efforts. 

In September, BRCC strengthened its distribution network by signing a major deal with Keurig Dr Pepper (KDP).  

Under this agreement, KDP would sell and distribute Black Rifle Energy RTDs across the majority of its company-owned direct store territories in the US. 

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.