KENYA – Upfield, the manufacturer of the Blue Band brand has launched a new variant of its mayonnaise dubbed Blue Band Lite mayonnaise.
The new offering promises same great taste without the extra calories targeting consumers adopting a healthier life style.
Coming in a 532ml bottle, the dressing is available at all leading stores country wide.
Company name: Upfield
Product type: Mayonnaise
Innovation: New Product
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE