USA – BlueTriton Brands, formerly known as Nestlé Waters North America, is strengthening its presence in North America with the acquisition of “certain assets” of Saratoga Spring Water Company.
Based in New York, Saratoga Spring Water is a producer of premium spring water and delivers its products to customers in the hospitality and retail channel across the US.
The company, which has a history dating back to the 19th century, was owned and operated by Adam Madkour, a long-time executive of the company.
Madkour took over the company in 2001, having worked as an executive there since the 1990s.
After acquiring it, Madkour worked to expand the market for their sparkling and non-sparkling water, capitalizing in part on the cachet of the Saratoga name and on their distinctive cobalt-blue glass bottles.
By 2010, the company was distributing its products in China and its sparkling water was served during a 2013 presidential inauguration event in Washington D.C.
“We believe BlueTriton’s leadership and resources will position [Saratoga Spring Water’s] products for growth while enabling the company to continue producing the high-quality, premium products we are known for,” said Saratoga Spring Water’s CEO, Adam Madkour.
New owner BlueTriton manages Poland Spring and other regional bottled-water brands, including Deer Park, Ozarka, Ice Mountain, Zephyrhills, and Arrowhead, as well as the Pure Life and Splash lines.
BlueTriton’s board of directors member, Tony W. Lee, said: “As a leader in the premium spring water segment, the [Saratoga Spring Water] business enables us to expand our brand offerings and access a national, upscale beverage market that will contribute to BlueTriton’s strategic growth and success”.
Earlier in October, Blue Triton Brands, Inc., announced it will not be utilizing the water withdrawal capacity authorized by the permit issued to them under the Michigan Safe Drinking Water Act.
The permit, approved under then-Gov. Rick Snyder’s administration, allowed Nestle to increase its well extraction from 250 gallons per minute to 400 gallons per minute once the company developed a plan to monitor groundwater levels, stream flows, wetlands, aquatic life, and habitat in the surrounding watershed.
Instead, Blue Triton said it will amend its water withdrawal assessment for the White Pine Springs well in Osceola County to reduce the registered capacity to 288 gallons per minute, a withdrawal capacity that does not require a permit.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE