UKRAINE- Ukrainian snacks company has announced plans to enter the African market through distribution partnerships as part of its rapid expansion strategy.
The fruit snacks maker announced the next step of its aggressive expansion strategy: entry into the African market. The company’s products are currently sold in 30 countries and on major e-commerce platforms like iHub and Amazon.
The company seeks to leverage the promising and growing African market for healthy snacks. According to Eurometer, the healthy snacks market in Africa is expected to grow at a compounded annual growth rate (CAGR) of 8.47% from 2024 to 2028, resulting in a US$17.86 billion valuation by 2028.
Brice Mackenzie, Bob Snail’s Business Development Manager, lauded the move, reiterating the value gap the brand will fill in the Africa.
“Bob Snail offers a delicious and nutritious natural snack made from 100% fruit and no added sugar. It’s the perfect treat for people of all ages looking for a healthy option. We’re excited to bring Bob Snail 100% Fruit Snacks to the African continent to raise awareness of healthy snacking alternatives,” Mackenzie said in an official statement.
Africa’s healthy snack potential reflects the growing global interest in healthy eating options. Industry experts predict the demand for healthy eating options to grow by more than 30% cumulatively till 2030. The global market is expected to cross the US$108.11 billion mark by 2027 and the US$152.5 billion by the end of 2030.
The company calls on all potential distribution partners to officially reach out to Bruce Mackenzie, Bob Snail’s Business Development Manager. This call to action is considered a mutually beneficial strategy for both Bob Snail and its potential distribution partners. The partners will have exclusive rights to distribute the unique snacks to the growing market. Bob Snail, on the other hand, will leverage the already set up distribution network of these partners, providing easy entry to the market.
The healthy snacks maker offers more than 160 different vegan snacks options of various textures and shapes including fruit stripes, fruit rolls, chocolate sweets with no additional sugars, chef purees and smoothies.
The announcement and call to action came barely a year after the snacking company entered the UK market.
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