GHANA- Food delivery platform Bolt Food has reaffirmed its commitment to its Ghanaian market after the recent departure of its rival, Glovo, from the market. 

Glovo’s withdrawal from Ghana sparked speculation about Ghana’s food delivery sector.  

In a statement, Bolt Food reassured customers that its operations would not stop anytime soon. 

Ali Zaryab, Country Manager for Bolt Ghana, said, “Our goal is to be the most reliable and affordable platform in Ghana. We believe in the potential of this market and are here for the long haul.” 

“We will continue to ensure a positive impact on the local economy and community.” 

The statement follows the company’s investments in new technologies and partnerships with new restaurants.  

Bolt Food views these investments as a testament to its commitment to the Ghanaian market.  

Zaryab said, “Our ongoing investments reflect our dedication to innovation and our confidence in the Ghanaian market’s growth.” 

These investments include upgrading delivery logistics, creating new app features, and expanding fleets to increase delivery efficiency.  

As opposed to Glovo’s exit strategy, Bolt Food reiterates its strategy of adapting to the market’s unique needs. 

Glovo announced its exit from the Ghanaian market in early May due to challenges with profit margins and a need to reevaluate investments in the West African market. 

Although Glovo acknowledged the potential of the Ghanaian market, the company also acknowledged the immense investment required to expand operations in the market. 

Dima Rasnovsky, the regional general manager of Glovo Africa, said, “Glovo will focus on growing and strengthening its position in other African countries. We thank our teams, partners, and riders in the country for their dedication to growing Glovo in Ghana over the last few years.” 

The exit follows a period of consolidation in Ghana. Glovo merged three branches in Kumasi, Spintex, and Osu a few months before the exit following financial constraints.  

Glovo’s exit from the Ghanaian market follows a trend in the African food delivery sector. 

In 2023, Jumia Foods announced its exit from seven other African countries. 

Bolt Food also exited the South African and Nigerian markets in 2023, citing profitability issues and a need to optimize resources. 

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