TANZANIA- Ride-hailing and delivery platform Bolt has launched a rewards initiative that strives to acknowledge the delivery and ride-hailing experiences its driver partners offer customers.
Dimmy Kanyankole, Bolt Tanzania’s General Manager, revealed the ‘Bolt Rewards’ initiative will incentivize and honor its driver community through a tiered reward system.
All driver and ride partners, whetehr in the ride-hailing or delivery wing of the platform will be automatically enrolled into the initiative. The rewards will be based on accumulated points over the course of a month.
The four tiers of rewards are Bronze, Silver, Gold and Platinum. The rewards and in-app discounts are expected to help driver partners manage unexpected costs like repairs and manager their operating costs.
Kanyankole said, “With Bolt Rewards, we aim to acknowledge and incentivize the drivers in our platforms who consistently deliver top-notch services to customers. This initiative highlights our commitment to enhancing the App and appreciating our driver partner community.”
The initiative is a continuation of the platform’s customer-centric growth strategy, which prioritizes customer experience, albeit through empowering drivers.
In January, the platform announced an upwards review of its prices as an attempt to improve driver earnings. Prices increased by 5% in dar es Sallam and 10% in other cities in Tanzania.
According to Munira Ruhwanya, Bolt Tanzania’s Operations Manager, an important aspect of enhancing customer experience is empowering drivers.
Ruhwanya said, “We know happy drivers translate to satisfied riders and customers, so we’ve adapted our pricing structure in response to economic challenges. This ensures optimal earnings for our drivers while maintaining Bolt’s reputation as an affordable choice for customers.”
In June, Bolt partnered with TRÍ, & Watu to provide affordable, electric bajajis for its riders. The electric bajajis was intended to streamline operations and enhance the overall driver experience because they are more affordable to purchase and cheaper to maintain.
Bolt hopes the initiative, empowered drivers and the resulting enhanced customer experience will help in growing market share in the ecommerce market.
According to market analysis firm ECDB, Tanzania’s e-commerce market is currently valued at US$560 million and is projected to grow at a combined annual growth rate (CAGR) of 8.91% annually until 2030.
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