SOUTH AFRICA – Breco Seafoods, a prominent brand offering a diverse range of quality seafood, has unveiled its revamped packaging and launched an innovative website aiming at redefining the consumer experiences in the country’s seafood sector.

The new packaging, characterized by vibrant colours and captivating illustrations, showcases Breco Seafoods’ extensive product line, including prawns, mussels, squid, seafood mixes, smoked trout, and a variety of crumbed and battered products.

According to the company, the design is not merely aesthetic; it is a deliberate effort to inspire consumers to embrace cooking simple, delicious, and healthy seafood meals more frequently.

“Each package comes with a recipe, demonstrating the ease with which frozen seafood products can be transformed into mouthwatering dishes, promoting a fresh perspective on seafood consumption.”

Simultaneously, Breco Seafoods introduced a brand-new website designed with a dual purpose.

Firstly, it serves as an online platform showcasing the company’s wide range of frozen seafood products and offering numerous recipe suggestions.

Secondly, the website features an innovative “seafood school” that guides users through the entire process of selecting, thawing, preparing, cooking, and storing seafood with ease.

“From cleaning prawns to filleting a fish or cooking tender squid, the seafood school acts as a valuable resource for seafood enthusiasts,” the company noted.

“The website’s recipe section is a treasure trove of enticing dishes, ranging from crumbed butterfly prawns with peanut coconut sauce to squid strip in lemon herb butter, appealing to both novice and experienced cooks.”

Breco Seafoods, a brand product of Atlantis Foods, has earned a strong reputation for sourcing exceptional seafood from various countries worldwide, including Vietnam, Argentina, India, and China.

In a recent statement, Neil Pascall, Managing Director of Atlantis Foods, emphasized the importance of frozen seafood, especially amid the rising cost of proteins in a stressed economy.

Despite supply chain challenges, the global seafood industry is projected to reach a value of US$336 billion by 2025, making it essential for South Africans to embrace the benefits of frozen seafood.

The company is committed to sustainability and has been part of the WWF-SASSI Retailer/Supplier Participation Scheme since 2012, demonstrating its dedication to responsible sourcing.

The company also ensures the quality of its products through rigorous internal quality control processes and compliance with National Regulator for Compulsory Specifications (NRCS) standards.

Pascall concluded by expressing the brand’s goal to destigmatize eating fish, emphasizing that frozen seafood is not only affordable but also good for health.

“The redesigned Breco Seafoods website, with its recipes and seafood school, aims to “awaken the inner master chef” of customers and change how they approach seafood by demonstrating the simplicity of selecting, thawing, preparing, cooking, and storing seafood.”

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE