BrewDog plans to open 200 additional franchise locations across the globe
GLOBAL – BrewDog, a multinational brewery and pub chain, plans to triple the size of its bars and hotels business to around 300 venues by 2030.
The Scottish brewer, which produces Punk IPA and Elvis Juice among its many brews, currently operates around 100 bars and hotels worldwide.
As it plots to open 200 more in key markets during the next seven years, BrewDog is also keen to increase revenue past the £1bn mark within five years.
The company is looking to open new sites this year in India, the UK, Italy, the Netherlands, Australia, the USA, and Thailand – as well as the opening of the first US franchise location in Denver, Colorado. In the coming years, new locations are also planned in China and South Korea.
In the UK, BrewDog is set to target larger format venues like its flagship bar in London, Waterloo, as well as sites in travel locations as part of its partnership with SSP, which will include its first opening at Gatwick airport in December.
BrewDog has also identified India as a key growth market and has already taken steps to brew locally and is opening five new sites in the country by the end of 2023. Over the next five years, the brewer anticipates it will have opened 25 new bars across the country.
James Watt, chief executive officer of BrewDog, said: “Last year we opened our two most ambitious bars yet in Las Vegas and Waterloo, and in a tough economic climate both have vastly exceeded our expectations.
“The success of our new landmark locations is a testament to our strategy of investing in high-footfall locations and creating unique environments that redefine the bar experience – everything from coffee shops and workspaces, to hidden cocktail bars, podcast studios, ping pong, bowling, and our own beer school.’
Since launching its first bar site in Aberdeen in 2008, BrewDog is poised to continue its impressive growth in the bar and hotel industry.
BrewDog’s revenue from its bars increased by £44 million, or 68%, in 2022 compared to the previous year. The company expects bar revenues to increase by a further 25% in 2023.
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